Vegetables - Nigeria

Nigeria

Highlights

Revenue in the Vegetables market amounts to US$27.10bn in 2024. The market is expected to grow annually by 12.16% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$159bn in 2024).
In relation to total population figures, per person revenues of US$118.30 are generated in 2024.
In the Vegetables market, volume is expected to amount to 10.28bn kg by 2029. The Vegetables market is expected to show a volume growth of 5.4% in 2025.0.
The average volume per person in the Vegetables market is expected to amount to 37.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Vegetables Market within The Food market in Nigeria is witnessing subdued growth, influenced by factors such as fluctuating agricultural practices, limited access to cold storage facilities, and varying consumer preferences for fresh versus processed options.

Customer preferences: Consumers in Nigeria's Vegetables Market are increasingly prioritizing organic and locally sourced produce, reflecting a growing awareness of health and environmental sustainability. This trend is driven by a rising middle class and urbanization, leading to a demand for fresher, chemical-free options. Additionally, younger demographics are gravitating towards convenient meal solutions, incorporating more vegetables into processed foods. Social media is further influencing preferences, as recipe sharing and cooking demonstrations celebrate traditional dishes while encouraging innovative uses of vegetables in everyday meals.

Trends in the market: In Nigeria, the Vegetables Market is experiencing a significant shift towards organic and locally sourced produce, driven by a health-conscious middle class and increasing urbanization. Consumers are prioritizing fresh, chemical-free options, leading to a surge in demand for organic farming practices. Additionally, younger generations are embracing convenient meal solutions that incorporate more vegetables, reflecting a broader trend toward healthier eating habits. Social media plays a crucial role in this evolution, with platforms showcasing traditional recipes and innovative vegetable uses, influencing consumer preferences and encouraging local farmers to adapt their offerings. Industry stakeholders must recognize these trends and adapt their strategies to meet changing consumer demands, emphasizing sustainability and convenience in their product lines.

Local special circumstances: In Nigeria, the Vegetables Market is shaped by diverse geographical and cultural factors, including varied climatic zones that support a wide range of vegetable cultivation. The rich agricultural heritage fosters a preference for indigenous vegetables, which are integral to traditional dishes. Additionally, regulatory frameworks promoting local sourcing and organic farming practices are gaining traction, encouraging farmers to adopt sustainable methods. The vibrant street food culture also drives demand for fresh vegetables, as consumers seek nutritious, on-the-go meal options, further influencing market dynamics.

Underlying macroeconomic factors: The Vegetables Market in Nigeria is significantly influenced by macroeconomic factors such as agricultural policies, inflation rates, and trade dynamics. The government's emphasis on food security and agricultural development enhances investment in the sector, leading to improved farming practices and infrastructure. Additionally, fluctuations in currency value affect import costs of agricultural inputs, impacting local production costs. Rising inflation can lead to increased prices for vegetables, altering consumer purchasing behavior. Global trends, such as the shift towards healthy eating and sustainability, also drive demand, compelling local producers to adapt and innovate to meet changing consumer preferences while seeking export opportunities.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.