Fresh Fruits - Nigeria | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$18.89bn in 2024. The market is expected to grow annually by 10.39% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$82.42 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 3.74bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 14.7kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Nigeria is facing subdued growth, influenced by factors such as the slow adoption of digital technologies, low health awareness among consumers, and limited availability of online services. These challenges are particularly evident in sub-markets like Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, and Other Fresh Fruits. However, with increasing government efforts and consumer demand for healthier food options, the market is expected to experience gradual growth in the coming years.

Customer preferences: Consumers in Nigeria are increasingly adopting a health-conscious mindset, leading to a growing demand for fresh fruits. This trend is driven by the rising prevalence of lifestyle diseases, such as obesity and diabetes, in the country. Additionally, there is a growing awareness of the nutritional benefits of fresh fruits, particularly among the younger generation. This has led to a shift towards healthier snacking options and a preference for locally sourced, organic produce. As a result, retailers are expanding their offerings of fresh fruits and incorporating them into meal options and juice bars, catering to the evolving preferences of consumers.

Trends in the market: In Nigeria, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a rise in demand for locally grown fruits, with consumers becoming more health conscious. This trend is expected to continue, fueled by the increasing availability of organic and pesticide-free options. This presents opportunities for farmers and agribusinesses to tap into this market and cater to the growing demand for fresh, nutritious fruits. Additionally, there is a shift towards online grocery shopping, providing convenience for consumers and opening up new distribution channels for fruit producers.

Local special circumstances: In Nigeria, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's diverse geography, with different regions producing unique varieties of fruits. The local culture also plays a role, with certain fruits being more popular in traditional dishes and practices. Additionally, strict regulatory measures and import restrictions have created a demand for locally grown fruits, boosting the growth of domestic producers in the market.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Nigeria is highly influenced by macroeconomic factors such as population growth, economic stability, and government policies. With a population of over 200 million people, Nigeria has a large and growing consumer base, driving demand for fresh fruits. Additionally, the country's economic growth and increasing disposable income have resulted in a shift towards healthier diets, further fueling the demand for fresh fruits. Government initiatives to promote agricultural production and exports have also contributed to the growth of the fresh fruits market. However, challenges such as inadequate infrastructure and high production costs hinder market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.