Pet Food - Nigeria | Statista Market Forecast

Revenue in the Pet Food market amounts to US$217.80m in 2024. The market is expected to grow annually by 7.33% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$0.95 are generated in 2024.
In the Pet Food market, volume is expected to amount to 121.10m kg by 2029. The Pet Food market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 0.4kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

The Pet Food Market in Nigeria within The Food market has seen minimal growth, affected by factors such as low consumer awareness and limited access to online services. Despite this, the market is expected to steadily grow due to increasing pet ownership and demand for healthier options.

Customer preferences: As more Nigerians prioritize the health and well-being of their pets, the pet food market has seen a rise in demand for healthier and natural pet food options. This trend is driven by cultural influences and demographic shifts, with younger, urban consumers seeking premium, organic pet food options for their furry companions. This has resulted in a growing market for specialized pet food products, such as grain-free and raw diets, as well as an increase in online purchasing of pet food.

Trends in the market: In Nigeria, the Pet Food Market is experiencing a surge in demand for premium and all-natural pet food products, driven by the growing awareness of the benefits of a healthy diet for pets. This trend is expected to continue, as more pet owners prioritize their pets' health and well-being. Additionally, there is a rising preference for online purchasing of pet food, as e-commerce platforms continue to gain popularity in the country. These trends present opportunities for industry stakeholders to innovate and cater to the changing demands of the market. However, it also poses challenges for traditional brick and mortar pet food retailers, who may need to adapt their business models to stay competitive. Overall, the current trajectory of these trends suggests a promising future for the Pet Food Market in Nigeria, with the potential for continued growth and profitability for industry players.

Local special circumstances: In Nigeria, the Pet Food Market is heavily influenced by the country's rich agricultural resources and its large pet population. The majority of pet food is produced locally, providing employment opportunities and boosting the economy. Additionally, cultural attitudes towards pets as companions rather than working animals, further drives demand for high-quality pet food products. Furthermore, strict regulations on the import and sale of pet food in Nigeria add to the unique dynamics of the market.

Underlying macroeconomic factors: The pet food market in Nigeria is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. With a growing economy and a rising middle class, Nigerians are increasingly willing to spend more on their pets, leading to a higher demand for pet food. Additionally, favorable government policies promoting pet ownership and the growing pet humanization trend are also contributing to the growth of the pet food market in Nigeria. However, challenges such as inflation, currency fluctuations, and infrastructure deficiencies can hinder market growth. As the economy continues to develop and consumer spending power increases, the pet food market in Nigeria is expected to experience steady growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.