Breakfast Cereals - Togo

Togo

Highlights

Revenue in the Breakfast Cereals market amounts to US$3.20m in 2024. The market is expected to grow annually by 6.16% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$0.35 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 1.26m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Togo has shown minimal growth, impacted by factors such as low consumer health awareness and limited availability of online services. Despite this, the market is expected to grow due to increasing adoption of digital technologies.

Customer preferences: As Togo's economy continues to grow, more consumers are prioritizing convenience and health in their breakfast choices. As a result, there has been an increase in demand for healthier and more convenient breakfast cereals, such as granola and muesli, that cater to specific dietary preferences and restrictions. This trend is also driven by a growing interest in fitness and wellness, as well as an increasing number of individuals looking for on-the-go breakfast options due to busy lifestyles.

Trends in the market: In Togo, the Breakfast Cereals market is experiencing a shift towards healthier and more diverse options. Consumers are increasingly seeking out cereals made with natural ingredients and free from artificial additives. This trend is driven by growing health consciousness and an expanding middle class with greater purchasing power. As a result, major players in the industry are introducing new products to meet this demand, such as organic and gluten-free options. This trend is expected to continue, presenting opportunities for innovation and growth in the Breakfast Cereals market in Togo.

Local special circumstances: In Togo, the Breakfast Cereals market is influenced by the country's agricultural practices and cultural preferences. As a primarily agricultural country, Togo produces its own grains, which are used in the production of breakfast cereals. Additionally, the traditional breakfast in Togo consists of porridge made from corn or millet, leading to a smaller market for packaged breakfast cereals. Furthermore, the country's regulatory environment, including import restrictions and taxation, can impact the availability and pricing of breakfast cereal products. These unique factors contribute to the dynamics of the Breakfast Cereals Market in Togo.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Togo is influenced by macroeconomic factors such as consumer spending, GDP growth, and government policies. With a growing population and increasing disposable income, consumer spending on convenience foods, including breakfast cereals, is on the rise. Additionally, favorable government policies that promote the development of the food industry and investments in infrastructure are driving market growth in Togo. However, economic instability and currency fluctuations may pose challenges to market growth in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.