Breakfast Cereals - South Africa | Statista Market Forecast

Revenue in the Breakfast Cereals market amounts to US$302.90m in 2024. The market is expected to grow annually by 7.12% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$4.96 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 60.17m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Definition:

The Breakfast Cereals market covers all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Muesli, granola cereal
Breakfast cereals (with or without nuts and dried fruits)
Oats, oatmeal, farina, grits, cream of wheat
Gluten-free cereals, high-fiber cereals, low-sugar cereals, protein cereals

Other cereal based products
popcorn
Out-of-home consumption

The Breakfast Cereals Market in South Africa is experiencing minimal growth, influenced by factors such as low consumer awareness, limited availability, and high competition. Despite these challenges, the Bread & Cereal Products Market is still showing potential for growth in the country's food market.

Customer preferences: The Breakfast Cereals Market in South Africa is witnessing a shift towards healthier, more nutritious options as consumers become more health-conscious. This trend is driven by cultural influences, such as the growing interest in plant-based diets and the increasing popularity of superfoods. Additionally, demographic shifts, including a rise in the number of busy, working individuals, have led to a demand for convenient, on-the-go breakfast solutions. As a result, there has been a surge in demand for breakfast cereals that are high in protein and fiber, as well as gluten-free and organic options.

Trends in the market: In South Africa, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a growing demand for healthier and more nutritious options. This trend is driven by increasing health consciousness and a shift towards a more balanced diet. Manufacturers are responding by introducing new products with natural ingredients and reduced sugar content. Additionally, there is a rise in the use of digital platforms for marketing and sales, as well as for providing nutritional information and personalized meal plans. This trend is expected to continue, providing opportunities for industry stakeholders to tap into the growing health and wellness market in the country.

Local special circumstances: In South Africa, the Breakfast Cereals market is heavily influenced by the country's diverse cultural landscape. The country's traditional breakfast dishes, such as porridge and maize meal, have a strong presence in the market, along with international cereal brands. Additionally, the government's regulations on food fortification have driven the demand for fortified breakfast cereals, catering to the country's high malnutrition rates. The market also faces challenges in terms of affordability and distribution, due to the country's economic disparities and limited access to rural areas.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in South Africa is heavily influenced by macroeconomic factors such as the country's economic health, government policies, and global economic trends. With favorable government policies and a growing economy, South Africa has seen an increase in consumer spending power, leading to a rise in demand for breakfast cereals. Additionally, increasing health awareness and the trend towards convenience foods have also contributed to the growth of the breakfast cereals market. However, fluctuating raw material prices and currency exchange rates can impact the market's performance and profitability.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.