Breakfast Cereals - New Zealand | Statista Market Forecast

Revenue in the Breakfast Cereals market amounts to US$101.90m in 2024. The market is expected to grow annually by 3.51% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$19.34 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 13.63m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.4kg in 2024.

Definition:

The Breakfast Cereals market covers all types of cereal varieties which are usually created from grains like wheat, corn, or oats and flavored with sugars, different spices, and other ingredients. Breakfast cereal is frequently consumed with milk or yogurt and can be served hot or cold.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Muesli, granola cereal
Breakfast cereals (with or without nuts and dried fruits)
Oats, oatmeal, farina, grits, cream of wheat
Gluten-free cereals, high-fiber cereals, low-sugar cereals, protein cereals

Other cereal based products
popcorn
Out-of-home consumption

The Breakfast Cereals Market within the Bread & Cereal Products Market in New Zealand has seen minimal growth due to factors such as low consumer demand, limited product innovation, and increasing competition from alternative breakfast options. The market's negligible growth rate is primarily impacted by shifting consumer preferences towards healthier and more diverse breakfast choices.

Customer preferences: With the rise of health-consciousness in New Zealand, there has been a noticeable increase in demand for healthier breakfast cereal options. Consumers are gravitating towards products that are high in protein and low in sugar, as well as those that cater to specific dietary needs, such as gluten-free or vegan. This trend is influenced by a growing interest in overall wellness and a desire for more transparency in food ingredients. As a result, companies are innovating and introducing new, healthier options to meet the evolving preferences of consumers.

Trends in the market: In New Zealand, the Breakfast Cereals Market is seeing a rise in demand for healthier options, with consumers increasingly seeking out products made with whole grains and natural ingredients. This trend is expected to continue, driven by a growing focus on health and wellness. As a result, industry players are investing in research and development to create innovative and nutritious breakfast cereal options. Additionally, there is a growing trend of incorporating functional ingredients, such as probiotics and superfoods, into breakfast cereals to appeal to health-conscious consumers. This shift towards healthier and more functional breakfast cereals has the potential to drive growth and profitability for industry stakeholders in the country.

Local special circumstances: In New Zealand, the Breakfast Cereals market is influenced by the country's unique geographical location and strong agricultural industry. With a growing trend towards healthy and sustainable living, there is a high demand for locally sourced, organic and natural breakfast cereal options. The government's strict regulations on food labeling and advertising also play a significant role in shaping the market, with a focus on transparency and consumer education. Additionally, the country's diverse cultural influences have led to a variety of breakfast cereal options, catering to different tastes and preferences.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in New Zealand is influenced by various macroeconomic factors. The country's stable economic growth, favorable regulatory environment, and strong investment in food and beverage infrastructure have contributed to the growth of the market. In addition, the increasing health consciousness among consumers and the rising demand for convenient and healthy breakfast options have also played a significant role. The market has also benefited from the growing trend of online shopping and the availability of a wide range of breakfast cereal options. However, the market growth may face challenges due to fluctuations in global commodity prices and the impact of trade policies on the import and export of raw materials for breakfast cereal production.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.