Breakfast Cereals - LATAM

LATAM

Highlights

Revenue in the Breakfast Cereals market amounts to US$6.96bn in 2024. The market is expected to grow annually by 6.30% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$10.95 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 1.99bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 4.5% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 2.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in LATAM is experiencing minimal growth due to factors such as a shift towards healthier breakfast options and increasing competition from local brands. Despite this, the Bread & Cereal Products Market in the region continues to see steady growth driven by the convenience and variety offered by online shopping.

Customer preferences: As health-consciousness continues to rise in LATAM, consumers are increasingly turning to breakfast cereals as a convenient and nutritious option. This trend is driven by busy lifestyles, as well as the growing popularity of Western breakfast habits. Additionally, there is a growing demand for healthier and more natural options, leading to the emergence of organic and gluten-free breakfast cereals in the market.

Trends in the market: In the LATAM region, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a trend towards healthier options, with a focus on natural and organic ingredients. This trend is driven by increasing awareness of the importance of a balanced diet and the desire for products that provide sustained energy throughout the day. As a result, industry stakeholders are investing in research and development to create innovative and nutritious cereal options. This trend is expected to continue, as consumers prioritize health and wellness in their purchasing decisions. Additionally, there is a growing interest in plant-based and gluten-free options, reflecting changing dietary preferences and food sensitivities. This trend presents an opportunity for companies to expand their product offerings and cater to a wider consumer base.

Local special circumstances: In LATAM, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the region's diverse cultural preferences and dietary habits. For example, countries like Mexico and Brazil have a strong demand for corn-based breakfast cereals, while countries like Argentina and Chile prefer wheat-based options. Additionally, regulatory policies and import/export restrictions in each country can significantly impact the availability and pricing of breakfast cereals, making it a competitive and dynamic market.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as changing consumer preferences, economic stability, and government policies on agriculture and food production. Countries with a stable economic outlook and a growing middle class are experiencing higher demand for breakfast cereals, as consumers prioritize convenience and health. However, regions with economic challenges and limited access to nutritious food may see slower market growth. Additionally, government initiatives promoting healthy eating habits and increasing investments in the food industry are expected to drive market growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.