Breakfast Cereals - G7

Highlights

Revenue in the Breakfast Cereals market amounts to US$37.52bn in 2024. The market is expected to grow annually by 2.55% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$48.20 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 5.07bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 0.9% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 6.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in the Bread & Cereal Products Market within The Food market in G7 is facing a negligible growth rate, influenced by factors such as increasing competition, changing consumer preferences, and fluctuating raw material prices. Despite these challenges, the market is expected to continue growing due to the convenience and health benefits of breakfast cereals.

Customer preferences: With the increasing awareness of health and wellness, there has been a growing trend towards healthier breakfast options, leading to a surge in demand for organic and natural breakfast cereals. Consumers are also seeking more diverse and exotic flavors, with a focus on global cuisine-inspired cereals. Additionally, there is a rising preference for on-the-go breakfast solutions, such as breakfast bars and portable cereal cups, catering to busy and convenience-driven lifestyles. This shift towards healthier and more convenient breakfast choices is driven by a growing health-conscious population and evolving consumer preferences.

Trends in the market: In the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market, there is a notable trend towards healthier and more natural ingredients. This shift is driven by increasing consumer demand for clean label products and a growing awareness of the importance of a balanced diet. Additionally, there is a rise in demand for gluten-free and organic options in response to the rise in dietary restrictions and preferences. This trend is expected to continue, with industry players investing in research and development to meet consumer demands and gain a competitive edge.

Local special circumstances: In the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market, geographical factors play a significant role in shaping market dynamics. In Europe, consumers have a strong preference for healthy and organic breakfast options, leading to the rise of niche brands and increasing demand for sustainable packaging. In contrast, in South America, the market is driven by affordability and convenience, with a strong presence of local cereal brands offering a variety of flavors and packaging sizes to cater to diverse consumer needs.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is greatly affected by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. In countries with stable economic conditions and favorable fiscal policies, the market experiences strong growth due to increased consumer spending power and high demand for convenient and nutritious breakfast options. However, in countries with economic instability and weak fiscal policies, the market may face challenges due to reduced consumer spending and fluctuations in ingredient prices. Additionally, the growing trend of health consciousness and the rising prevalence of diet-related diseases are driving the demand for healthier breakfast cereal options, influencing market growth and product innovation.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.