Breakfast Cereals - APAC

APAC

Highlights

Revenue in the Breakfast Cereals market amounts to US$19.96bn in 2024. The market is expected to grow annually by 7.30% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$4.66 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 4.55bn kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in the APAC region has seen sluggish growth due to factors such as changing consumer preferences, saturation in the market, and competition from alternative breakfast options. Despite minimal growth rate, the market is expected to experience steady growth in the coming years due to increasing health consciousness and the convenience of ready-to-eat breakfast options.

Customer preferences: Consumers in APAC are increasingly demanding healthier and more convenient breakfast options, leading to a rise in demand for breakfast cereals made with natural and organic ingredients. This shift in preference is driven by a growing awareness of the importance of a healthy diet and the desire for easy and quick breakfast solutions. Additionally, the rising urbanization and hectic lifestyles in the region have also contributed to the popularity of breakfast cereals as a convenient and nutritious breakfast choice.

Trends in the market: In APAC, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is experiencing a surge in demand for healthier and more nutritious options. With consumers becoming more health-conscious, there is a rising trend of incorporating ancient grains, such as quinoa and amaranth, into breakfast cereals. This trend is expected to continue, as the demand for natural and organic products grows in the region. As a result, industry stakeholders must adapt to this trend by incorporating more healthy and natural ingredients into their products to stay competitive in the market.

Local special circumstances: In APAC, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is influenced by various factors unique to the region. In China, the market is driven by the growing health consciousness among the urban population, leading to a higher demand for healthier breakfast options. In Japan, there is a strong cultural preference for traditional breakfast foods, resulting in a slower growth rate for the breakfast cereals market compared to other APAC countries. Additionally, regulatory restrictions on food imports in countries like Indonesia and Vietnam pose challenges for international breakfast cereal brands.

Underlying macroeconomic factors: The growth of the Breakfast Cereals market in APAC is influenced by a variety of macroeconomic factors. The region's rapidly growing population and rising disposable income levels have resulted in a higher demand for convenient and healthy breakfast options, driving the market's growth. Additionally, the increasing urbanization and hectic lifestyles have led to a shift towards on-the-go breakfast options, boosting the demand for breakfast cereals. Moreover, favorable government initiatives promoting healthy eating habits and increased investment in the food industry are further propelling the market's growth in the region. However, fluctuating commodity prices and changing consumer preferences towards alternative breakfast options are potential challenges that could impact the market's performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.