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  4. Bread & Cereal Products

Bread - Togo

Togo
  • Revenue in the Bread market amounts to US$72.97m in 2024. The market is expected to grow annually by 6.48% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$7.88 are generated in 2024.
  • In the Bread market, volume is expected to amount to 61.66m kg by 2029. The Bread market is expected to show a volume growth of 5.3% in 2025.0.
  • The average volume per person in the Bread market is expected to amount to 5.4kg in 2024.

Definition:

The Bread market covers staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Bread of all types of grain is included (wheat bread, whole wheat bread, brown bread, spelt bread, cornbread, yeast bread, sourdough, rice bread, gluten-free bread, raisin/fruit bread)
  • Fresh bread, frozen bread
  • Flatbread (Tortillas), bread rolls and sliced bread (toasted bread)
  • Bagels, Ciabatta, Baguette
  • Injera, Bao Buns, Panini, Naan, Pita, English Muffin

Out-Of-Scope

  • Pastry and other bakery goods
  • Gingerbread
  • Crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Bread market in Togo has shown minimal growth, impacted by factors such as low consumer awareness and limited technological advancements. The convenience of online health services, rising health consciousness, and increasing adoption of digital technologies are driving the growth of the Bread & Cereal Products Market within The Food market.

Customer preferences:
The Bread Market in Togo has seen a rise in demand for gluten-free and organic options, as health-conscious consumers seek out healthier alternatives to traditional bread products. There has also been a growing interest in artisanal breads, as consumers increasingly value the quality and uniqueness of locally-made products. Additionally, there has been a shift towards online ordering and delivery services for bread, as convenience and safety become top priorities for consumers in the wake of the COVID-19 pandemic. These trends reflect a growing emphasis on health, sustainability, and convenience in the Togolese market.

Trends in the market:
In Togo, the Bread Market of the Bread & Cereal Products Market is experiencing a rise in demand for healthier and more diverse bread options. This trend is driven by increasing consumer awareness of the importance of a balanced diet and the availability of a wider range of ingredients. As a result, bakeries are expanding their product lines to include gluten-free, whole grain, and artisanal breads. This trend is expected to continue, with consumers seeking out more nutritious and exotic bread options. For industry stakeholders, this presents an opportunity to tap into a growing market and diversify their offerings. However, it also comes with the challenge of sourcing high-quality ingredients and maintaining consistent production standards to meet consumer demands. Overall, the trajectory of this trend is positive for the Bread Market, as it aligns with global health and wellness trends, and has the potential to drive growth and innovation in the industry.

Local special circumstances:
In Togo, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by local agricultural practices and production methods. The country's tropical climate allows for the cultivation of unique grains and cereals, leading to a diverse range of bread varieties. Additionally, Togo's cultural preference for freshly baked goods has led to the proliferation of small, local bakeries, shaping the market's competitive landscape. Furthermore, government regulations on food safety and labeling have a significant impact on consumer trust and purchasing decisions.

Underlying macroeconomic factors:
The Bread Market of the Bread & Cereal Products Market within The Food market in Togo is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For example, the stability of the global economy can impact the availability of imported ingredients and equipment used in bread production. The strength of the national economy can also affect consumer spending power and demand for bread products. Additionally, fiscal policies, such as taxes and subsidies, can impact the cost of production and ultimately the price of bread for consumers. These macroeconomic factors can either drive or hinder the growth of the Bread Market in Togo.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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