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  4. Bread & Cereal Products

Bread - LATAM

LATAM
  • Revenue in the Bread market amounts to US$46.95bn in 2024. The market is expected to grow annually by 6.83% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$80bn in 2024).
  • In relation to total population figures, per person revenues of US$73.83 are generated in 2024.
  • In the Bread market, volume is expected to amount to 18.11bn kg by 2029. The Bread market is expected to show a volume growth of 5.2% in 2025.0.
  • The average volume per person in the Bread market is expected to amount to 23.9kg in 2024.

Definition:

The Bread market covers staple items made by mixing one or more types of flour, wet ingredients, and leavening ingredients, and then baking it until it becomes firm and dry. Bread is available in a variety of shapes and flavors. Popular types of bread include white, whole wheat, and sourdough.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Bread of all types of grain is included (wheat bread, whole wheat bread, brown bread, spelt bread, cornbread, yeast bread, sourdough, rice bread, gluten-free bread, raisin/fruit bread)
  • Fresh bread, frozen bread
  • Flatbread (Tortillas), bread rolls and sliced bread (toasted bread)
  • Bagels, Ciabatta, Baguette
  • Injera, Bao Buns, Panini, Naan, Pita, English Muffin

Out-Of-Scope

  • Pastry and other bakery goods
  • Gingerbread
  • Crackers
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Bread market in LATAM is experiencing minimal growth, influenced by factors such as consumer preference for healthier options, increasing competition from alternative products, and fluctuating prices of raw materials. Despite this, the convenience and affordability of bread products continue to drive market demand.

Customer preferences:
In LATAM, there is a growing demand for healthier and more convenient bread options, as consumers are becoming increasingly health-conscious. This has led to a rise in gluten-free, whole grain, and organic bread products. Additionally, there is a growing trend towards plant-based and vegan diets, leading to an increase in demand for bread made with alternative flours such as almond or coconut. These shifts in consumer preferences are driven by the desire for healthier and more sustainable food options.

Trends in the market:
In LATAM, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, with consumers increasingly seeking out whole grain and gluten-free breads. Similarly, there is a growing trend of incorporating traditional and local ingredients, such as quinoa and amaranth, into bread products. These trends reflect a greater focus on health and wellness among consumers, as well as a desire for more diverse and sustainable food options. This presents an opportunity for industry stakeholders to tap into these preferences and offer innovative, nutritious and culturally-relevant products to meet the evolving demands of the market.

Local special circumstances:
In LATAM, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by cultural factors. Bread is a staple in many Latin American countries and is deeply ingrained in the local cuisine and culture. As a result, there is a high demand for traditional and artisanal breads, which are often made using local ingredients and techniques. Additionally, regulatory restrictions on imported bread products also contribute to the unique dynamics of the market. This creates opportunities for local producers to cater to the specific preferences of the diverse Latin American consumer base.

Underlying macroeconomic factors:
The Bread Market in LATAM is heavily impacted by macroeconomic factors such as economic stability, consumer spending power, and government policies. Countries with strong economic growth and stable inflation rates tend to have a higher demand for bread and cereal products, as consumers have more disposable income to spend on food. Additionally, government policies that support food security and promote the consumption of locally produced goods can also positively influence the market. On the other hand, economic downturns and currency fluctuations can lead to a decrease in consumer spending, affecting the overall growth of the Bread & Cereal Products Market in the region.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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