Bread - ASEAN | Statista Market Forecast

Bread - ASEAN

ASEAN

Highlights

Revenue in the Bread market amounts to US$34.23bn in 2024. The market is expected to grow annually by 4.55% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$49.51 are generated in 2024.
In the Bread market, volume is expected to amount to 20.29bn kg by 2029. The Bread market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Bread market is expected to amount to 27.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in the ASEAN region is experiencing slow growth due to various factors such as low demand and increased competition. Despite this, the market is still driven by the convenience and health benefits of bread products, as well as the increasing health consciousness among consumers. However, with the rise of alternative food options and changing dietary preferences, the growth rate of the Bread market remains stagnant.

Customer preferences: As consumers become more health-conscious, there has been a rise in demand for bread products that cater to specific dietary needs, such as gluten-free, vegan, and low-carb options. This trend is influenced by a growing awareness of the importance of proper nutrition and the rise of dietary restrictions due to health concerns. Additionally, there has been a shift towards artisanal and locally sourced bread, as consumers prioritize supporting small businesses and sustainable practices.

Trends in the market: In ASEAN, the Bread Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier and more diverse bread options. This trend is driven by increased consumer awareness of the importance of a balanced and nutritious diet. Additionally, the rising demand for gluten-free and plant-based products is also influencing the bread market. Industry stakeholders are responding by introducing new product lines and incorporating more natural and organic ingredients. These trends are expected to continue, presenting opportunities for growth and innovation in the bread market.

Local special circumstances: In ASEAN, the Bread Market within the Bread & Cereal Products Market has been influenced by local preferences and cultural traditions. For example, in Indonesia, there is a high demand for sweet bread varieties due to the country's love for desserts. In Thailand, the market is driven by the popularity of street food, leading to a wide variety of savory bread options. Additionally, strict halal regulations in Malaysia and Indonesia have influenced the types of ingredients and production processes used in the bread market. These local factors play a crucial role in shaping consumer behavior and market dynamics in the ASEAN region.

Underlying macroeconomic factors: The Bread Market of the Bread & Cereal Products Market within The Food market is heavily impacted by macroeconomic factors such as consumer spending, disposable income, and inflation rates. Countries with a strong and stable economy, coupled with a growing middle class, are experiencing higher demand for bread products. This is due to the increased purchasing power and changing dietary patterns of consumers. Additionally, government policies and initiatives promoting food security and nutrition are driving the growth of the bread market. However, economic downturns and fluctuations in currency exchange rates can negatively affect consumer spending and limit market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.