Prepared Baby Food - New Zealand | Statista Market Forecast

Revenue in the Prepared Baby Food market amounts to US$40.58m in 2024. The market is expected to grow annually by 1.15% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$7.70 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 3.48m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 0.1% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.7kg in 2024.

Definition:

Prepared baby food is defined as homogenized food that is meant to be consumed by babies. It is created specifically for infants and young children transitioning from milk to solid food. This type of baby food is typically available in jars, pouches, or other containers.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

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Ready-to-eat baby meals, such as HiPP baby food jars and instant meals

Homogenized fruit and vegetable preparations not exclusively intended for babies
Milk and infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
Baby cereals, such as Nestlé Cerelac
Baby snacks, such as snack bars and baked snacks
Out-of-home consumption

The Prepared Baby Food Market in New Zealand is experiencing minimal growth due to factors such as declining birth rates, increasing preference for homemade baby food, and stringent regulations on commercial baby food. This market is projected to have a slow growth rate in the coming years.

Customer preferences: The Prepared Baby Food Market within the Baby Food Market in New Zealand has seen a rise in demand for organic and natural options, as parents become more health-conscious and seek out products with cleaner ingredients. Additionally, there has been a growing trend towards personalized and customizable baby food options, catering to different dietary needs and preferences. This shift is influenced by changing cultural attitudes towards food and a focus on providing the best possible nutrition for babies.

Trends in the market: In New Zealand, the Prepared Baby Food market is seeing a rise in demand for organic and natural options, as parents become more health-conscious. This trend is expected to continue, with a focus on sustainable and ethical sourcing of ingredients. As a result, industry players are investing in innovative packaging and marketing strategies to appeal to this growing segment. This shift towards healthier and more environmentally-friendly options is significant and has implications for stakeholders, as they must adapt to changing consumer preferences and invest in research and development to remain competitive.

Local special circumstances: In New Zealand, the Prepared Baby Food Market is heavily influenced by the country's strong focus on organic and locally-sourced ingredients. The demand for natural and healthy baby food options has led to the emergence of numerous small-scale local producers. Additionally, the country's strict food safety regulations ensure high quality standards for baby food products. These factors have contributed to the steady growth of the Prepared Baby Food Market in New Zealand, making it a unique and thriving market within the larger Baby Food Market.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is affected by various macroeconomic factors in New Zealand. These include global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, the growing trend of organic and natural baby food products is driven by consumer preferences for healthier options, which is influenced by global health trends and the rising awareness of nutrition. Moreover, the government's efforts to promote healthy eating habits and support for local food production are also impacting the market growth. The increasing disposable income and changing lifestyles of consumers are also driving the demand for convenient and high-quality prepared baby food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.