Prepared Baby Food - LATAM

LATAM

Highlights

Revenue in the Prepared Baby Food market amounts to US$687.90m in 2024. The market is expected to grow annually by 5.41% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$1.08 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 65.97m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.1kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food Market in LATAM is facing slow growth due to factors like declining birth rates and increasing preference for homemade baby food. This has impacted the market's growth rate, which is currently negligible. However, with the convenience offered by ready-to-eat baby food and the rising trend of working parents, the market is expected to experience gradual growth in the coming years.

Customer preferences: As the demand for convenience and time-saving solutions continues to rise, consumers in LATAM are increasingly turning to prepared baby food options. This trend is further driven by the growing number of working mothers and the desire for healthy and nutritious options for their infants. Additionally, the rise of e-commerce and online shopping platforms has made it easier for parents to access a variety of prepared baby food products, providing them with more options and convenience.

Trends in the market: In LATAM, the Prepared Baby Food Market is experiencing a surge in demand due to the increasing number of working mothers and changing consumer preferences towards convenience and nutrition. This trend is expected to continue as the region witnesses economic growth and urbanization. In terms of the Baby Food Market, there is a growing focus on organic and natural baby food products, with companies launching new product lines to cater to this demand. This trend is significant as it reflects a shift towards healthier and more sustainable options for infant nutrition. Industry stakeholders should take note of these trends and adapt their strategies accordingly to stay competitive in the market.

Local special circumstances: In LATAM, the Prepared Baby Food Market of the Baby Food Market within The Food market is influenced by factors such as a large population of working mothers, increasing urbanization, and rising disposable incomes. This has led to a demand for convenient and nutritious baby food options. In addition, regulatory frameworks and cultural norms also play a role in shaping the market, with some countries having stricter regulations on marketing and labeling of baby food products. For example, in Brazil, there is a ban on the promotion of infant formula, which has led to a booming market for breastfeeding support and education services. In Mexico, traditional beliefs and practices around infant feeding contribute to a preference for homemade baby food, creating a niche market for organic and natural baby food products.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is affected by macroeconomic factors such as changes in consumer spending patterns, economic growth, and government policies. In countries with strong economic growth and high consumer spending, there is a higher demand for premium baby food products. On the other hand, in countries with economic downturns and stagnant consumer spending, there is a shift towards more affordable baby food options. Furthermore, government policies such as subsidies and regulations on food safety and labeling can impact market growth and consumer choices. Overall, the macroeconomic landscape plays a significant role in shaping the performance of the Prepared Baby Food Market in LATAM.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.