Prepared Baby Food - ASEAN

ASEAN

Highlights

Revenue in the Prepared Baby Food market amounts to US$64.65m in 2024. The market is expected to grow annually by 5.17% (CAGR 2024-2029).
In global comparison, most revenue is generated Russia (US$3bn in 2024).
In relation to total population figures, per person revenues of US$0.09 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 6.87m kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Prepared Baby Food Market in ASEAN has seen minimal growth, influenced by factors such as economic downturn and changing consumer preferences for fresh, homemade baby food. Despite this, the market is expected to see steady growth due to an increasing number of working parents and the convenience of ready-to-eat meals.

Customer preferences: As more parents prioritize convenience and time-saving solutions, the Prepared Baby Food Market in the ASEAN region is experiencing a rise in demand for ready-to-eat and easy-to-prepare options. Additionally, with the increasing number of working mothers, there is a growing preference for nutritious and organic baby food products. This trend is also influenced by a shift towards healthier eating habits and a desire to provide the best nutrition for their babies.

Trends in the market: In ASEAN, the Prepared Baby Food Market of the Baby Food Market within The Food market is experiencing a shift towards organic and natural products. This trend is driven by rising health consciousness among millennial parents and their preference for clean and transparent ingredients. As a result, major players in the market are introducing new organic and non-GMO options to cater to this demand. Moreover, there is a rising focus on personalized nutrition and meal plans for babies, with the use of technology and data analysis. This can potentially lead to a more competitive market, with companies investing in advanced technologies to provide personalized solutions to consumers.

Local special circumstances: In the ASEAN region, the Prepared Baby Food Market of the Baby Food Market within The Food market is heavily influenced by the cultural preference for traditional and homemade food. This has led to a demand for natural and organic baby food products. Additionally, varying regulations on food safety and labeling in different countries such as Thailand and Indonesia have impacted the market dynamics. In Malaysia, the market is driven by the growing number of working mothers seeking convenient and healthy baby food options, leading to the popularity of online delivery services for prepared baby food.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is affected by macroeconomic factors such as consumer spending, government policies, and economic stability. Countries with stable economies and high disposable incomes are witnessing a rise in demand for prepared baby food products. On the other hand, countries with economic uncertainty and lower consumer spending are experiencing slower market growth. Additionally, government policies, such as regulations on food safety and import/export restrictions, can also impact the market performance of the Prepared Baby Food Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.