Baby Food - Kazakhstan | Statista Market Forecast

Revenue in the Baby Food market amounts to US$274.40m in 2024. The market is expected to grow annually by 5.53% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$13.84 are generated in 2024.
In the Baby Food market, volume is expected to amount to 27.28m kg by 2029. The Baby Food market is expected to show a volume growth of 3.8% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.2kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food Market in Kazakhstan has been experiencing slow growth, impacted by factors such as decreasing birth rates, economic instability, and competition from homemade options. However, the market may see growth in the future due to increasing health awareness among parents and the convenience offered by prepared baby food. Other sub-markets, such as baby milk and infant formula, may also see growth as a result of rising demand for organic and allergen-free options.

Customer preferences: In Kazakhstan, there has been a notable increase in demand for organic and natural baby food products as consumers become more health-conscious and environmentally aware. This trend is driven by a growing middle class population and increasing concerns about the potential harm of artificial ingredients. Additionally, there is a rising preference for convenient and on-the-go options as busy lifestyles and working parents fuel the demand for packaged and ready-to-eat baby food.

Trends in the market: In Kazakhstan, the Baby Food market is experiencing a shift towards more natural and organic products, as consumers become more health-conscious and seek out products with fewer additives and preservatives. This trend is expected to continue, with a focus on products that are locally-sourced and environmentally sustainable. Additionally, there is a growing demand for convenient and on-the-go baby food options, as busy parents look for easier ways to feed their children. This trend has led to the introduction of new packaging and product formats, such as pouches and snack-sized portions. These trends have significant implications for industry stakeholders, as they must adapt their product offerings and marketing strategies to cater to the changing preferences of consumers. Moreover, there is potential for partnerships and collaborations between baby food companies and local farmers or sustainable food producers to capitalize on the demand for natural and locally-sourced products.

Local special circumstances: In Kazakhstan, the Baby Food Market is heavily influenced by the country's traditional food culture and the government's focus on promoting domestic food production. The market is also affected by the country's geographic location, with its vast and diverse landscape impacting the availability and variety of ingredients used in baby food products. Furthermore, Kazakhstan's strict food regulations and import policies play a significant role in shaping the competitive landscape of the market, with domestic companies having a significant advantage over international players.

Underlying macroeconomic factors: The Baby Food Market within The Food market in Kazakhstan is affected by macroeconomic factors such as consumer spending, government policies, and economic stability. As the economy of Kazakhstan continues to grow, consumers have more disposable income, leading to an increased demand for high-quality baby food products. Government initiatives aimed at promoting healthy eating habits and improving access to affordable food also play a crucial role in shaping the market. Additionally, the country's stable economic environment and favorable investment policies make it an attractive market for foreign investors, further driving the growth of the Baby Food Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.