Baby Food - Bosnia and Herzegovina

Revenue in the Baby Food market amounts to US$17.69m in 2024. The market is expected to grow annually by 4.42% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$5.54 are generated in 2024.
In the Baby Food market, volume is expected to amount to 1.62m kg by 2029. The Baby Food market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 0.4kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The Baby Food market in Bosnia and Herzegovina has seen marginal growth, influenced by factors such as increasing disposable income, changing consumer preferences, and the convenience of online shopping. Despite a slow growth rate, the market has potential for expansion in sub-markets such as Baby Milk & Infant Formula, Baby Cereals & Other Dried Baby Food, Prepared Baby Food, and Baby Snacks & Others. However, challenges such as high competition and strict regulations may impact the overall growth of the market.

Customer preferences: The rising trend of health consciousness among consumers in Bosnia and Herzegovina has led to a growing demand for organic and natural baby food products. Parents are increasingly opting for nutrient-rich and clean label options for their infants, driven by concerns for their child's well-being. Additionally, the increasing number of working mothers has resulted in a demand for convenient and on-the-go baby food options, such as ready-to-eat meals and snacks. These shifts in consumer preferences are also influenced by the growing awareness of the importance of early childhood nutrition and its long-term impact on overall health.

Trends in the market: In Bosnia and Herzegovina, the Baby Food Market is seeing a rise in demand for organic and natural products, as consumers become more health-conscious. This trend is expected to continue, with a growing number of parents seeking out healthier and more sustainable options for their children. As a result, industry stakeholders are focusing on developing and marketing these types of products to meet the evolving needs of consumers. This trend also has implications for the industry, as companies may need to adapt their production processes and sourcing strategies to meet the demand for organic and natural ingredients. Additionally, there is potential for increased competition among companies, as more players enter the market to cater to this growing segment.

Local special circumstances: In Bosnia and Herzegovina, the Baby Food Market is heavily influenced by the country's cultural and religious practices. The majority of the population follows strict dietary customs, such as halal and kosher, which impacts the types of baby food products available. Additionally, the country's geographical location and history of conflict have led to a fragmented market with varying levels of access to resources and infrastructure for distribution. These factors contribute to a unique market dynamic, requiring tailored strategies for companies looking to enter or expand in the Baby Food Market in Bosnia and Herzegovina.

Underlying macroeconomic factors: The performance of the Baby Food Market within The Food market in Bosnia and Herzegovina is heavily influenced by macroeconomic factors such as the country's economic stability, fiscal policies, and global economic trends. Countries with strong economic growth and stable financial policies tend to have a higher demand for baby food products, whereas regions with economic challenges and limited fiscal support may experience slower market growth. Additionally, the increasing awareness of the importance of nutrition and the growing number of working mothers in Bosnia and Herzegovina are also contributing to the demand for convenient and nutritious baby food options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.