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Baby Snacks & Others - New Zealand

New Zealand
  • Revenue in the Baby Snacks & Others market amounts to US$14.34m in 2024. The market is expected to grow annually by 4.92% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$806m in 2024).
  • In relation to total population figures, per person revenues of US$2.72 are generated in 2024.
  • In the Baby Snacks & Others market, volume is expected to amount to 658.80k kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 4.1% in 2025.0.
  • The average volume per person in the Baby Snacks & Others market is expected to amount to 0.1kg in 2024.

Definition:

Baby snacks are defined as food products that are easy for infants and young children to chew and swallow. They are often made with simple, wholesome ingredients that provide a balanced supply of nutrients. The Others category includes baby food types that are not covered elsewhere, such as baby desserts.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram). The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption, out-of-home consumption is not included.

For more information on the displayed data, use the info button right next to the boxes.

In-Scope

  • Puffs and snack bars such as Happy Baby Organics Superfood Puffs, Kiddylicious Fruity Puffs, and Kiddylicious Juicy Fruit Bars
  • Biscuits such as Happy Baby Organics Teethers
  • Dried fruit and vegetable snacks
  • Melts such as Kiddylicious Smoothie Melts
  • Baked snacks
  • Baby dessert, such as baby yogurt and baby pudding

Out-Of-Scope

  • Baby cereals, such as Nestlé Cerelac
  • Prepared baby food, such as HiPP baby food jars
  • Infant formula, such as Nestlé LACTOGEN 1 Infant Formula Powder
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Baby Snacks & Others Market in the Baby Food Market of The Food market in New Zealand has seen minimal growth, impacted by factors such as the country's small population and limited variety of products. Despite this, it remains a popular segment due to the convenience and increasing health awareness among consumers.

Customer preferences:
The Baby Snacks & Others Market of the Baby Food Market within The Food market is seeing a rise in demand for organic and natural options, as parents become more conscious of the ingredients in their child's food. There is also a growing trend towards plant-based and allergen-free options, catering to the increasing number of parents looking for healthier alternatives for their children. Convenience and portability are also key factors driving the demand for on-the-go baby snacks and meals.

Trends in the market:
In New Zealand, the Baby Snacks & Others Market of the Baby Food Market within The Food market is currently experiencing a surge in demand for organic and natural baby food options. This trend is driven by a growing awareness among consumers about the potential health benefits of these products, as well as concerns about the use of additives and preservatives in traditional baby snacks. This trend is expected to continue in the foreseeable future, with potential implications for industry stakeholders such as manufacturers, retailers, and distributors who may need to adapt their product offerings to meet this demand. Additionally, there is a rising trend towards personalized and customizable baby food options, with companies offering innovative solutions such as meal delivery services and DIY baby food kits. This trend presents opportunities for industry players to differentiate themselves in the market and cater to the needs of health-conscious and environmentally conscious consumers.

Local special circumstances:
In New Zealand, the Baby Snacks & Others Market of the Baby Food Market is heavily influenced by the country's strong focus on natural and organic products. With a growing demand for healthy and sustainable food options, the market has seen an increase in locally sourced baby snacks and other products. Additionally, the country's strict regulations on food safety and labeling have also played a key role in shaping the market dynamics.

Underlying macroeconomic factors:
The performance of the Baby Snacks & Others Market within the Baby Food Market is greatly impacted by macroeconomic factors in New Zealand. The country's stable and growing economy, along with supportive fiscal policies, creates a favorable environment for market growth. Furthermore, the increasing health consciousness and purchasing power of consumers are driving demand for healthy and convenient baby snack options. Additionally, the growing trend of working mothers and busy lifestyles is fueling the demand for on-the-go baby snacks. However, the market also faces challenges from rising production costs and changing consumer preferences. Overall, the market is expected to experience steady growth in the coming years, driven by the favorable economic and demographic factors in New Zealand.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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