Baby Snacks & Others - APAC

APAC

Highlights

Revenue in the Baby Snacks & Others market amounts to US$1.15bn in 2024. The market is expected to grow annually by 6.98% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$806m in 2024).
In relation to total population figures, per person revenues of US$0.27 are generated in 2024.
In the Baby Snacks & Others market, volume is expected to amount to 49.54m kg by 2029. The Baby Snacks & Others market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Baby Snacks & Others market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Snacks & Others Market within the Baby Food Market in APAC is experiencing minimal growth, due to factors such as slow adoption of digital technologies, lack of health awareness among consumers, and limited availability of online health services. However, with increasing focus on healthy snacking options and rising disposable income, the market is expected to witness gradual growth in the coming years.

Customer preferences: As parents become more aware of the importance of nutrition for their children, there has been a growing demand for healthier and more natural baby snacks. This trend is driven by a shift towards clean label products and a preference for organic and non-GMO ingredients. Additionally, with the rise of working parents and busy lifestyles, there has been an increase in demand for convenient, on-the-go snack options for babies and toddlers. This has led to a rise in innovative and portable snack formats such as squeeze pouches and snack bars, catering to the busy and health-conscious consumer.

Trends in the market: In APAC, the Baby Snacks & Others Market of the Baby Food Market is experiencing a surge in demand for organic and natural baby snacks. This trend is driven by the increasing awareness among parents about the health benefits of organic products and concerns over the use of artificial ingredients in traditional baby snacks. This trend is expected to continue in the coming years, with more companies introducing innovative and healthier options in the market. This presents opportunities for industry players to expand their product portfolios and cater to the growing demand for natural and organic baby snacks. Additionally, this trend also reflects the changing preferences of millennial parents, who are more likely to seek out healthier and environmentally sustainable options for their children. Industry stakeholders can capitalize on this trend by investing in research and development to create new and innovative products that align with these changing consumer preferences.

Local special circumstances: In APAC, the Baby Snacks & Others Market of the Baby Food Market is heavily influenced by cultural factors. In China, for example, the tradition of giving red-dyed eggs to symbolize good luck and prosperity for a newborn has led to the popularity of egg-based snacks for babies. In Japan, the emphasis on healthy and natural foods has driven the demand for organic and locally sourced baby snacks. Additionally, regulatory factors such as strict food safety standards and labeling requirements also play a significant role in shaping the market dynamics in this region.

Underlying macroeconomic factors: The Baby Snacks & Others Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as consumer spending, economic stability, and government policies related to child nutrition. Countries with higher disposable incomes and a stable economic environment tend to have a larger market for baby food products, including snacks and other food items. Government initiatives promoting healthy eating habits for young children also play a significant role in driving market demand. The increasing number of working mothers in the APAC region has also led to a growing demand for convenient and nutritious baby snacks, further contributing to market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.