Baby Milk & Infant Formula - Gambia

Gambia

Highlights

Revenue in the Baby Milk & Infant Formula market amounts to US$1.52m in 2024. The market is expected to grow annually by 5.70% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$17bn in 2024).
In relation to total population figures, per person revenues of US$0.53 are generated in 2024.
In the Baby Milk & Infant Formula market, volume is expected to amount to 97.60k kg by 2029. The Baby Milk & Infant Formula market is expected to show a volume growth of 4.6% in 2025.0.
The average volume per person in the Baby Milk & Infant Formula market is expected to amount to 0.0kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Baby Milk & Infant Formula Market in Gambia is experiencing negligible growth due to a decrease in birth rates and limited access to healthcare facilities. This has impacted the market's growth rate, despite the growing demand for baby food in the country. Other factors such as lack of awareness about the benefits of infant formula and high cost of imported products also contribute to the slow growth.

Customer preferences: The Baby Milk & Infant Formula Market in Gambia has witnessed a shift towards organic and natural products, as consumers become more health-conscious and seek to avoid artificial ingredients. This trend is also influenced by cultural beliefs and traditions surrounding the use of natural remedies for infant health. Additionally, with the rise in working mothers and busy lifestyles, there is a growing demand for convenience and ready-to-feed formulas, leading to a surge in sales of powdered and liquid formula options.

Trends in the market: In Gambia, there is a growing trend of urbanization and increasing disposable income, leading to a shift towards more Westernized lifestyles. This has resulted in a rise in demand for convenient and nutritious baby food products, including baby milk and infant formula. Additionally, there is a growing preference for organic and natural ingredients, as well as a focus on nutrition and health. This trend is expected to continue, presenting opportunities for industry stakeholders to tap into this market and cater to the evolving needs and preferences of consumers. However, there may also be challenges in terms of supply chain and distribution, as well as competition from local and international brands. It is crucial for companies to adapt to these trends and develop effective strategies to remain competitive in the Gambia Baby Milk & Infant Formula Market.

Local special circumstances: In Gambia, the Baby Milk & Infant Formula Market of the Baby Food Market within The Food market faces unique challenges due to the country's geographical and cultural factors. With a predominantly rural population and limited access to healthcare facilities, there is a high demand for affordable and convenient baby food options. However, strict regulations surrounding infant formula advertising and distribution also play a significant role in shaping the market dynamics. These factors make Gambia's market unique and require tailored strategies for success.

Underlying macroeconomic factors: The Baby Milk & Infant Formula Market of the Baby Food Market within The Food market is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. The market performance is impacted by factors such as GDP growth, inflation rates, and consumer spending patterns. Additionally, government regulations and policies related to food safety and nutrition also play a significant role in shaping the market. Furthermore, demographic factors such as population growth, birth rates, and urbanization also impact the demand for baby milk and infant formula, particularly in developing countries.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.