Pasta - Gambia

  • Gambia
  • Revenue in the Pasta market amounts to US$9.39m in 2024. The market is expected to grow annually by 8.82% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$28,000m in 2024).
  • In relation to total population figures, per person revenues of US$3.31 are generated in 2024.
  • In the Pasta market, volume is expected to amount to 7.07m kg by 2029. The Pasta market is expected to show a volume growth of 5.5% in 2025.
  • The average volume per person in the Pasta market is expected to amount to 2.1kg in 2024.

Key regions: India, South Korea, United Kingdom, United States, Spain

 
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Analyst Opinion

The Pasta market in Gambia is experiencing subdued growth, impacted by various factors such as low consumer awareness and limited access to digital technologies. This has hindered the convenience and adoption of online health services, leading to slower market growth within the Bread & Cereal Products Market.

Customer preferences:
As the demand for healthy and convenient food options continues to rise, consumers in Gambia are increasingly turning to pasta as a staple in their diets. This trend is largely driven by a growing population of health-conscious individuals, as well as the influence of Western diets. In addition, the availability of a variety of pasta types and flavors caters to the diverse cultural preferences of consumers, further fueling the market growth. This shift towards pasta as a popular food choice signifies a shift towards more diverse and international tastes in the Gambia food market.

Trends in the market:
In Gambia, the Pasta Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, such as gluten-free and whole grain pastas. This trend is in line with the global demand for healthier food options. Additionally, there is a growing preference for locally sourced and organic ingredients, as consumers become more conscious of the environmental impact of their food choices. This trend has significant implications for industry stakeholders, as they must adapt to meet the changing demands of consumers and stay competitive in the market. It also presents opportunities for new players to enter the market with innovative and sustainable products.

Local special circumstances:
In Gambia, the Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by geographical factors such as the availability of locally-grown wheat for pasta production. Culturally, Gambians have a preference for rice over pasta, leading to lower demand for pasta products. Additionally, strict government regulations on food imports limit the variety of pasta options available in the market. These factors contribute to a slower growth rate in the Pasta Market compared to other markets in the region.

Underlying macroeconomic factors:
The Pasta Market of the Bread & Cereal Products Market within The Food market is influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. In countries with a stable economy and favorable fiscal policies, the Pasta Market is expected to experience higher growth due to increased consumer spending power and disposable income. Additionally, the demand for pasta is also influenced by global economic trends, such as the growing popularity of Italian cuisine and increasing globalization of food markets. However, in countries with economic instability and weak fiscal policies, the Pasta Market may face challenges in terms of production costs and consumer affordability. Furthermore, government regulations and investment in food infrastructure also play a critical role in shaping the growth of the Pasta Market in a given country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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