Fresh Fruits - Gambia | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$84.04m in 2024. The market is expected to grow annually by 8.86% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$29.57 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 33.56m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 9.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Gambia is experiencing subdued growth, influenced by factors such as limited access to diverse varieties, fluctuating supply chains, and changing consumer preferences towards healthier options, impacting overall demand and market expansion.

Customer preferences: Consumers in Gambia are increasingly prioritizing fresh, locally sourced fruits as part of a broader shift towards healthier eating habits. This trend is fueled by rising health awareness and the influence of social media in promoting wellness lifestyles. Additionally, younger demographics are driving demand for exotic and diverse fruit varieties, reflecting a growing interest in culinary exploration. Moreover, urbanization is leading to enhanced access to fresh produce markets, further encouraging the consumption of fruits as a vital component of daily nutrition.

Trends in the market: In Gambia, the Fresh Fruits Market is experiencing a notable surge in demand for organic and locally sourced produce, driven by a growing awareness of health benefits associated with fresh fruit consumption. Social media platforms are pivotal in promoting these healthier choices, showcasing vibrant fruit varieties and encouraging culinary experimentation among younger consumers. Additionally, urbanization is facilitating easier access to farmers' markets and local vendors, enhancing the availability of diverse fruit options. This trend underscores potential opportunities for industry stakeholders, including farmers, retailers, and health advocates, to capitalize on the increasing consumer preference for nutritious, sustainable food choices.

Local special circumstances: In Gambia, the Fresh Fruits Market is significantly influenced by the country's favorable climate and rich biodiversity, which facilitate the cultivation of a wide array of tropical fruits. Cultural traditions emphasize communal meals and the use of fresh ingredients, further driving demand for local produce. Additionally, government initiatives aimed at promoting sustainable agriculture have led to improved farming practices among local growers. These unique factors contribute to a vibrant market environment, where consumers increasingly prioritize fresh, organic options, creating opportunities for local farmers and businesses.

Underlying macroeconomic factors: The Fresh Fruits Market in Gambia is shaped by several macroeconomic factors, including global trade dynamics, national economic stability, and government support for agriculture. As global demand for tropical fruits rises, Gambian producers benefit from increased export opportunities, particularly in Europe and Asia. Nationally, stable economic growth and favorable fiscal policies encourage investment in agricultural infrastructure, enhancing productivity and market access for local farmers. Furthermore, rising consumer awareness about health and nutrition drives demand for fresh produce, aligning with global trends towards sustainability and organic farming, thereby fostering a robust market environment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.