Breakfast Cereals - Gambia

Gambia

Highlights

Revenue in the Breakfast Cereals market amounts to US$3.63m in 2024. The market is expected to grow annually by 7.13% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$23bn in 2024).
In relation to total population figures, per person revenues of US$1.28 are generated in 2024.
In the Breakfast Cereals market, volume is expected to amount to 1.13m kg by 2029. The Breakfast Cereals market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Breakfast Cereals market is expected to amount to 0.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Breakfast Cereals Market in Gambia is experiencing minimal growth, influenced by factors such as consumer preferences, limited availability of imported products, and the dominance of traditional breakfast options. Despite this, the Bread & Cereal Products Market within The Food market continues to see steady growth due to increasing health awareness and convenience of online shopping options.

Customer preferences: An increase in health consciousness and a growing demand for convenient, on-the-go breakfast options has led to a rise in demand for healthier breakfast cereals in Gambia. This trend is further fueled by the growing middle class and urbanization, which has resulted in a shift towards Westernized breakfast habits. As a result, there has been a surge in demand for breakfast cereals that are high in protein, fiber, and other nutrients, as well as gluten-free and organic options.

Trends in the market: In Gambia, the Breakfast Cereals Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, driven by consumer demand for nutritious and convenient breakfast options. This trend is expected to continue, with companies investing in product innovation and marketing strategies to cater to this demand. Furthermore, there is a growing trend of using social media and influencer marketing to promote breakfast cereals, increasing brand visibility and attracting a younger demographic. This shift towards healthier and more digitally-focused options has significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in digital marketing strategies to remain competitive.

Local special circumstances: In Gambia, the Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's geographical location and cultural preferences. Due to limited access to resources and a reliance on subsistence farming, breakfast cereals are not a popular choice for the local population. However, the market is seeing growth due to an increase in urbanization and Western influences. Additionally, the government's efforts to promote a healthy and balanced diet have led to the introduction of fortified and locally-sourced breakfast cereal options.

Underlying macroeconomic factors: The Breakfast Cereals Market of the Bread & Cereal Products Market within The Food market in Gambia is largely influenced by macroeconomic factors such as consumer purchasing power, population growth, and government policies. With a growing economy and rising disposable income, consumers in Gambia are increasingly able to afford higher-priced breakfast cereals, driving market growth. Furthermore, government initiatives promoting healthy eating habits and increasing health consciousness among the population are also expected to support the demand for breakfast cereals in the country. However, factors such as inflation, fluctuating commodity prices, and currency exchange rates may affect the pricing and profitability of breakfast cereal manufacturers in Gambia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.