Definition:
The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring, and regulation of functions in a private household.
The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation.
Devices whose primary function is not the automation or remote control of household equipment, e.g., smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.
Structure:
Smart Home is segmented into six main markets:
Additional Information:
The market comprises revenue, average revenue per smart home, number of smart homes so as the household penetration rate by smart home, and key players. Figures are generated through both online and offline sales channels and include exclusive spending by consumers (B2C). Market leaders include Samsung, LG, Amazon, Google, Ring, and Bosch, renowned for their innovation, brand recognition, and expansive distribution channels within their respective categories. For more information on the data displayed, use the info button right next to the boxes.
Notes: Data was converted from local currencies using average exchange rates of the respective year.
Most recent update: Oct 2024
Source: Statista Market Insights
Most recent update: Oct 2024
Source: Statista Market Insights
Most recent update: Mar 2024
Source: Statista Market Insights
Most recent update: Oct 2024
Source: Statista Market Insights
Most recent update: Oct 2024
Source: Statista Market Insights
The Smart Home market in Gambia is experiencing a gradual but steady growth in line with global trends.
Customer preferences: Customers in Gambia are increasingly leaning towards smart home technology that offers convenience, security, and energy efficiency. The demand for devices that can be controlled remotely via smartphones or voice assistants is on the rise as consumers seek to modernize their homes and simplify their daily routines.
Trends in the market: One of the key trends in the Smart Home market in Gambia is the adoption of affordable and easy-to-use smart devices. As the market becomes more saturated with a variety of products, consumers are becoming more discerning and opting for solutions that are user-friendly and accessible. Additionally, there is a growing interest in smart home security systems to enhance safety measures in residential properties.
Local special circumstances: Gambia's Smart Home market is influenced by its unique socio-economic factors. The country's small but growing middle class, coupled with increasing urbanization, is driving the demand for smart home solutions. Moreover, the government's focus on sustainable development and energy efficiency is encouraging the adoption of smart devices that help reduce energy consumption in households.
Underlying macroeconomic factors: The gradual economic growth in Gambia is playing a role in the development of the Smart Home market. As disposable incomes increase and access to technology improves, more consumers are able to invest in smart home devices. Furthermore, partnerships between local retailers and international smart home brands are expanding the availability of these products in the market, contributing to the overall growth of the industry.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.Modeling approach:
Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.Notes: Based on data from IMF, World Bank, UN and Eurostat
Most recent update: Sep 2024
Source: Statista Market Insights