Snack Food - Gambia | Statista Market Forecast

Revenue in the Snack Food market amounts to US$92.60m in 2024. The market is expected to grow annually by 6.93% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$52bn in 2024).
In relation to total population figures, per person revenues of US$32.59 are generated in 2024.
In the Snack Food market, volume is expected to amount to 23.08m kg by 2029. The Snack Food market is expected to show a volume growth of 1.6% in 2025.0.
The average volume per person in the Snack Food market is expected to amount to 7.4kg in 2024.

Definition:

The Snack Food market covers food products that are typically eaten in between meals or as a quick bite. These meals are frequently created to be portable, simple to prepare, and easy to consume. Snack foods can be either salty or sweet. This market is divided into three submarkets: cookies and crackers, potato chips, tortilla chips, flips, and pretzels.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Potato chips
Extruded and expanded snacks (e.g. Cheetos, Wotsits)
Cookies and crackers
Pretzels

Dried fruit snacks
Nuts
Out-of-home consumption

The Snack Food market in Gambia is experiencing minimal growth due to factors such as limited consumer purchasing power, high import costs, and lack of infrastructure for distribution. However, the increasing availability of digital technologies and rising health awareness among consumers are expected to drive growth in the sub-markets of Tortilla Chips, Flips & Pretzels, Potato Chips, and Cookies & Crackers. Online sales and convenience are likely to be key factors in the market's future growth.

Customer preferences: In Gambia, the Snack Food Market of the Confectionery & Snacks Market within The Food market is seeing a rise in demand for healthier snack options. This trend is influenced by a growing awareness of the importance of a balanced diet and the impact of lifestyle choices on overall health. As a result, there has been an increase in the availability of organic, gluten-free, and plant-based snacks in the market. Additionally, there is a growing preference for locally sourced and sustainable snacks, reflecting a shift towards conscious consumption among consumers.

Trends in the market: In Gambia, the Snack Food Market of the Confectionery & Snacks Market within The Food market is experiencing a rise in demand for healthier snack options, such as gluten-free, organic, and plant-based snacks. This trend is driven by a growing awareness of health and wellness among consumers, as well as the influence of Western dietary preferences. As a result, industry stakeholders are investing in product innovation and marketing strategies to cater to this trend. However, the limited availability and high prices of these snacks may pose challenges for market growth in the short term.

Local special circumstances: In Gambia, the Snack Food Market of the Confectionery & Snacks Market within The Food market is heavily influenced by the country's geography and cultural preferences. Due to its location, Gambia relies heavily on imported snacks, leading to a limited market for local snack producers. Additionally, the country's predominantly Muslim population has specific dietary restrictions, making it challenging for confectionery and snacks companies to cater to their preferences. The lack of regulatory framework also poses challenges for market growth.

Underlying macroeconomic factors: The Snack Food Market of the Confectionery & Snacks Market within The Food market is influenced by macroeconomic factors such as consumer spending power, population demographics, and government policies. In countries with strong economic growth and rising disposable income levels, there is a higher demand for premium and indulgent snack options. On the other hand, in countries with economic instability and lower income levels, consumers tend to opt for more affordable and basic snacks. Furthermore, government policies such as trade agreements and taxes can also impact the availability and pricing of snack food products in the market. Additionally, changing consumer preferences and health consciousness are leading to a shift towards healthier snack options, driving market growth in this segment.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.