The basketball merchandise market in the UAE has seen minimal growth due to factors such as limited local demand and lower purchasing power. Despite this, the market is still driven by the increasing popularity of basketball and the convenience of online shopping for merchandise.
Customer preferences: With the growing popularity of basketball in the United Arab Emirates, the Basketball Merchandise Market within the Sports Market is experiencing a surge in demand for personalized and customizable team merchandise. This trend is driven by the cultural importance placed on individual expression and the desire to support ones favorite team. Additionally, there is a growing focus on sustainability and ethical sourcing, leading to an increase in demand for eco-friendly and ethically-made basketball merchandise.
Trends in the market: In the United Arab Emirates, the Basketball Merchandise Market is experiencing a surge in e-commerce and online sales, driven by the increasing popularity of online shopping platforms and the comfort of consumers with mobile transactions. In the wider Basketball Market within the Sports Market, there is a trend towards collaboration with influencers and celebrities, as well as the use of social media to promote and sell merchandise. This trend is expected to continue, with a focus on personalized and limited edition products, catering to the demand of niche fan bases. Industry stakeholders should leverage these trends to strengthen their online presence and tap into the growing digital market.
Local special circumstances: In the United Arab Emirates, the Basketball Merchandise Market of the Basketball Market within the Sports Market is heavily influenced by the countrys growing popularity as a hub for international sporting events. The governments investments in infrastructure and facilities have attracted a large number of international players and teams, leading to a significant demand for basketball merchandise. Additionally, the countrys rich cultural heritage and its emphasis on sports as a means of national pride have created a strong local market for basketball merchandise among Emirati fans.
Underlying macroeconomic factors:
The growth of the Basketball Merchandise Market in the United Arab Emirates is influenced by macroeconomic factors such as overall economic growth, government policies promoting sports and leisure, and increasing consumer spending power. As the economy of the UAE continues to diversify and grow, there has been a rise in the popularity of sports, particularly basketball. This has led to an increase in demand for basketball merchandise in the country. Furthermore, the governments focus on promoting sports and recreational activities has also contributed to the growth of the basketball merchandise market. With a strong economy and favorable government policies, the outlook for the basketball merchandise market in the United Arab Emirates remains positive.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
