The Soccer Market within the Sports Market in United Arab Emirates has seen steady growth due to increasing use of digital tools, growing fanbase, and convenience of online services. However, the negligible growth rate is impacted by high competition among sub-markets, economic slowdown, and limited consumer spending.
Customer preferences:
As the population in the United Arab Emirates becomes more health-conscious, there has been a rise in demand for fitness centers and sports facilities, providing opportunities for growth in the Soccer Market within the Sports Market. This trend has also led to an increase in the adoption of technology, with consumers utilizing fitness tracking apps, wearable devices, and virtual training programs. Additionally, there has been a shift towards more diverse and inclusive offerings in the Soccer Market, reflecting the countrys growing cultural diversity and evolving lifestyle choices. These factors are expected to drive the markets growth and attract a more diverse and varied consumer base.
Trends in the market:
In the United Arab Emirates, the Soccer Market within the Sports Market is experiencing a surge in e-commerce sales, with more consumers turning to online platforms for their sports equipment and merchandise needs. This trend has been further accelerated by the COVID-19 pandemic, as people have been confined to their homes and have turned to online shopping for their sporting goods. This presents opportunities for industry stakeholders to invest in and enhance their online presence, as well as for businesses to develop innovative strategies to cater to the changing consumer behavior. In addition, there is a rise in social media influencers promoting soccer-related products and events, providing businesses with a new avenue to reach their target audience. As this trend continues to grow, it will have significant implications for the future of the Soccer Market, with a shift towards a more digitally-driven market and a greater competition among businesses to stand out in the online space.
Local special circumstances: In the United Arab Emirates, the Soccer Market is heavily influenced by the countrys passion for the sport and its rapidly growing economy. The UAE has seen an influx of international players and investments in top-tier teams, resulting in a highly competitive and lucrative market. Additionally, the countrys advanced infrastructure and cultural diversity have played a significant role in attracting top-level talent and driving fan engagement. This, combined with the governments support for sports development, has positioned the UAE as a key player in the global Soccer Market.
Underlying macroeconomic factors: The Soccer Market within the Sports Market in United Arab Emirates is significantly impacted by macroeconomic factors such as the countrys strong economic performance, favorable regulatory environment, and investments in sporting infrastructure. The robust economic growth in UAE has led to higher disposable income and increased consumer spending on sports, including soccer. Additionally, the governments focus on developing the countrys sports industry and hosting major sporting events has further boosted the growth of the soccer market. Moreover, the growing popularity of soccer among the youth population and the increasing number of expatriates in the country have also contributed to the markets growth.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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