The Basketball Market in United Arab Emirates has seen limited growth due to factors such as low adoption of digital technologies, lack of widespread health awareness, and limited convenience in online services. Factors impacting this growth rate include a small market size and limited consumer spending power in sub-markets such as Basketball Media, Merchandise, and Ticket Sales.
Customer preferences: Consumers in the United Arab Emirates are increasingly turning to basketball as a means of physical activity and fitness, in line with the global rise in interest in the sport. This trend is particularly evident among young adults and teenagers, who are using basketball courts in public parks and communities for recreational play and pick-up games. With the growing popularity of basketball in the country, there has also been a corresponding increase in demand for athletic gear and equipment, as well as the development of competitive and organized leagues for players of all ages and skill levels. This can be attributed to a shifting cultural mindset that values health and wellness, as well as the influence of international players and teams in the professional leagues.
Trends in the market: In the United Arab Emirates, the Basketball Market within the Sports Market is experiencing a surge in youth participation and interest, with programs aimed at promoting the sport and creating a pipeline for future national teams. Furthermore, there is a growing trend of hosting international tournaments and events, attracting top players and increasing exposure for the sport. This trend is significant as it not only boosts the popularity of basketball in the region, but also has potential implications for industry stakeholders, including increased investment opportunities and partnerships with international organizations.
Local special circumstances: In the United Arab Emirates, the Basketball market is heavily influenced by the countrys passion for sports and its rapidly growing economy. With a wide range of state-of-the-art sports facilities and a strong demand for high-quality entertainment, the UAE has become a magnet for international sports events and investments. Additionally, cultural traditions of physical fitness and the governments efforts to promote sports and fitness among its citizens have amplified the growth and popularity of basketball in the country. These factors have set the UAE apart from other markets, making it a unique and dynamic hub for the Basketball market within the Sports market.
Underlying macroeconomic factors: The Basketball Market within the Sports Market in United Arab Emirates is influenced by macroeconomic factors such as the countrys strong economic growth, stable political climate, and increasing investments in the sports sector. The growing popularity of basketball in the region has also been fueled by the governments efforts to promote sports as a means of economic diversification and social development. Additionally, the countrys strategic location and well-developed infrastructure have made it a hub for international sports events, further driving the demand for basketball-related products and services. As the global economy continues to recover and the UAE maintains its strong economic standing, the Basketball Market within the Sports Market is also expected to experience steady growth and expansion.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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