The Basketball Media Market in UAE has been steadily growing, driven by factors like burgeoning digital technology adoption and increased consumer health awareness. However, its growth rate has been impacted by the negligible growth of the overall Basketball Market in the region.
Customer preferences: The growing popularity of basketball in the United Arab Emirates has resulted in a significant increase in demand for online and social media coverage of basketball events. With the rise of digital platforms, there has been a shift towards consuming live games and highlights online, with a corresponding decrease in traditional TV viewership. This trend is being driven by the younger demographic, who are more tech-savvy and prefer accessing content on-the-go. As a result, the basketball media market in the UAE is expected to continue its growth in the digital space, catering to the evolving preferences of the tech-savvy consumer base.
Trends in the market: In the United Arab Emirates, the Basketball Media Market of the Basketball Market within the Sports Market market is experiencing increased digitalization, with a rise in streaming services and social media engagement. In line with global trends, there is also a growing demand for personalized and interactive content, such as virtual reality experiences and data-driven analysis. These trends signify the increasing importance of digital platforms in delivering a more immersive and engaging basketball experience for fans. This has implications for industry stakeholders as it presents opportunities for revenue growth through digital advertising and partnerships, but also raises the need for investment in technology and content creation to stay competitive in the evolving landscape.
Local special circumstances: In the United Arab Emirates, the Basketball Media Market is heavily influenced by the countrys strong passion for sports, particularly basketball. The regions affluent population and high levels of digital connectivity have led to a growing demand for online streaming services and social media engagement within the basketball market. Additionally, the UAEs location in the heart of the Middle East has positioned it as a hub for regional sports events, attracting major international tournaments and driving further interest in the sport.
Underlying macroeconomic factors: The growth of the Basketball Media Market within the Sports Market is influenced by macroeconomic factors such as technological advancements, changing regulatory environments, and investments in digital media infrastructure. Countries with supportive regulatory environments and strong investments in digital media technologies are experiencing faster market growth compared to regions with regulatory challenges and limited media funding. Furthermore, the increasing popularity of basketball globally and the rise of digital media consumption among younger demographics are driving the demand for basketball content and media solutions, contributing to the growth of the market.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
