The American Football market within the Sports market in the United Arab Emirates has seen limited growth, influenced by factors such as improving digital infrastructure, growing popularity of the sport, and increasing disposable income. This has led to a rise in demand for American Football media, merchandise, and ticket sales. However, the current negligible growth rate of the market is due to challenges such as high costs and limited accessibility to the sport, which may hinder its further expansion.
Customer preferences: The American Football Market within the Sports Market is seeing a rise in demand for virtual viewing experiences, as fans adapt to the new normal of limited in-person events. Additionally, there is a growing interest in virtual training and coaching programs, as more individuals prioritize at-home fitness and training options. This shift towards digital solutions is also influenced by the increasing use of technology and social media in the United Arab Emirates, as well as the younger demographics preference for convenience and accessibility.
Trends in the market: In the United Arab Emirates, the American Football market is experiencing a rapid increase in popularity, with more young people taking up the sport and joining local teams. In the United States, there is a rising trend of incorporating technology and data into training and gameplay, with the use of wearable devices and virtual reality training programs. This trend is also being observed in the UAE as coaches and players seek to enhance performance and reduce injuries. This shift towards a more data-driven approach is significant for industry stakeholders as it allows for more targeted training and player development. Additionally, the use of technology in American Football has the potential to attract a wider audience and increase fan engagement.
Local special circumstances: In the United Arab Emirates, the American Football market is heavily influenced by the countrys strong expat community, particularly from the US. The UAEs location as a hub for international sports events also leads to a growing interest in American Football, with local teams competing in regional tournaments. On the other hand, in the US, the American Football market is deeply ingrained in the countrys culture and is closely tied to the economy, with the NFL being a multi-billion dollar industry. This stark contrast in market dynamics reflects the diverse demographics and cultural influences in both countries, shaping the growth of the American Football market.
Underlying macroeconomic factors: The American Football Market within the Sports Market is heavily impacted by macroeconomic factors such as consumer spending, advertising revenue, and sponsorship deals. The United Arab Emirates has a strong and growing economy, with an emphasis on diversification and innovation, which has led to increased investments in sports and entertainment. In contrast, the American Football Market in the US is facing challenges due to declining viewership and controversies surrounding player protests. However, with the growing popularity of fantasy football and the rise of digital platforms, the market still holds potential for growth.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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