The Soccer Media Market in the United Arab Emirates is experiencing slow growth due to factors such as the limited access to online services and lower awareness of digital technologies in the region. Nevertheless, the market has great potential as soccer is one of the most popular sports in the UAE.
Customer preferences: As the digital landscape continues to expand, consumers in the United Arab Emirates have demonstrated a growing interest in personalized and immersive soccer media experiences. This has led to an increase in demand for virtual reality and augmented reality viewing options, as well as interactive apps and platforms that allow fans to engage with their favorite teams and players in real time. Additionally, the rise of social media and influencer marketing has greatly impacted the way soccer is consumed and shared, with a focus on personalization and authenticity. This trend is expected to continue as technology evolves and connectivity becomes even more integral to the Sports market.
Trends in the market: In the United Arab Emirates, the Soccer Media Market is experiencing a shift towards online streaming services for live soccer matches, as well as the integration of social media platforms into sports coverage. This trend is significant as it allows for a more widespread and interactive viewing experience for fans. Additionally, it opens up opportunities for advertising and sponsorships for both traditional media outlets and social media influencers. As online consumption of sports media continues to increase in the UAE, industry stakeholders must adapt and invest in digital platforms to remain competitive in the market.
Local special circumstances: In the United Arab Emirates, the Soccer Media Market is heavily influenced by the countrys strong passion for sports and its close proximity to major soccer leagues in Europe. This has led to a high demand for coverage and access to live matches, leading to a competitive market for media rights and broadcasting deals. Additionally, the countrys strong digital infrastructure and high internet penetration rates have pushed for online streaming services and mobile apps to become popular platforms for soccer fans to consume content. The UAEs multicultural society also plays a role in the market dynamics, with a diverse audience and varying preferences for international and regional soccer leagues. Furthermore, with the UAE hosting major international soccer events, the market experiences periodic boosts in demand and investments, shaping its unique landscape in the overall Soccer Market within the Sports Market.
Underlying macroeconomic factors: The growth of the Soccer Media Market within the Soccer Market is influenced by macroeconomic factors such as the general economic health of the United Arab Emirates, global economic trends, and fiscal policies. A strong economy and stable fiscal policies can lead to increased investment in the Sports market, including the soccer media market. Additionally, technological advancements in media and communication have contributed to the growth of this market, allowing for easier access to soccer games and events. The increase in disposable income and consumer spending on sports and entertainment also play a role in driving the demand for soccer media in the country.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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