The Basketball Ticket Sales Market in the United Arab Emirates has recently seen a slow growth rate, impacted by factors such as limited interest and competition from other popular Sports markets in the region. Despite this, ongoing efforts to increase awareness and convenience through digital technologies may drive future growth.
Customer preferences: The rise of digital and contactless transactions in the UAE has resulted in a shift towards online ticket purchases for basketball games. This preference is further fueled by the countrys high smartphone penetration and tech-savvy population. Moreover, the increasing popularity of watching live sports on streaming platforms has led to a decline in traditional ticket sales. This trend highlights the growing demand for convenience and accessibility among consumers.
Trends in the market: In the United Arab Emirates, the Basketball Ticket Sales Market is experiencing a boom in online ticket sales, as more fans are opting for the convenience of purchasing tickets digitally. This trend is expected to continue as more sports organizations invest in user-friendly ticketing platforms and mobile apps. This shift towards digital ticket sales offers a significant opportunity for industry stakeholders to enhance the fan experience and reach a wider audience. It also allows for easier tracking and analysis of consumer data, enabling targeted marketing strategies and personalized promotions.
Local special circumstances: In the United Arab Emirates, the basketball ticket sales market is influenced by the countrys wealthy population and their appetite for sports entertainment. The UAE also boasts a large expatriate population, many of whom come from countries with a strong basketball culture. This has led to a demand for home games from popular international teams. Additionally, the countrys rapid growth in infrastructure and technology has made it easier for fans to purchase tickets online and attend games at top-notch facilities. The uniqueness of the local market has also attracted major sporting events, such as the FIBA World Cup, further cementing the UAEs position as a key player in the global basketball market.
Underlying macroeconomic factors: The Basketball Ticket Sales Market of the Basketball Market within the Sports Market in the United Arab Emirates is heavily influenced by macroeconomic factors such as the countrys oil-dependent economy, government investments in the sports industry, and the strength of the national currency. With a growing population and a strong demand for entertainment, the ticket sales market is expected to experience steady growth in the coming years. The countrys stable political climate and a favorable business environment also contribute to the growth of the market, attracting investments from both local and international stakeholders. However, fluctuations in global oil prices and changes in consumer spending patterns can have a significant impact on the demand for basketball tickets in the country. As such, the overall economic conditions of the United Arab Emirates play a crucial role in shaping the growth of the Basketball Ticket Sales Market within the Sports Market.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
