In the UAE, the Soccer Merchandise Market has seen minimal growth lately, influenced by factors like low consumer demand and lack of awareness. Online services offer convenience, but traditional shopping still dominates.
Customer preferences: The demand for sustainable and eco-friendly merchandise in the Soccer Market has been on the rise in the United Arab Emirates as consumers become more environmentally conscious. This trend is reflected in the increasing popularity of products made from eco-friendly materials, such as recycled plastic jerseys and biodegradable accessories. Moreover, there is a growing demand for ethical and fair-trade merchandise, as consumers prioritize supporting socially responsible businesses. This shift towards sustainability is also fueled by the rise of conscious consumerism and the desire for products that align with personal values and beliefs.
Trends in the market: In the United Arab Emirates, the Soccer Merchandise Market is experiencing a surge in online sales, driven by the increasing popularity of e-commerce platforms. This trend is expected to continue as more consumers turn to online shopping for convenience and a wider selection of products. Additionally, there is a growing trend of using social media influencers and partnerships with popular soccer clubs to promote merchandise, further boosting sales. Industry stakeholders need to capitalize on this trend by enhancing their online presence and leveraging influencer partnerships to stay competitive in the market.
Local special circumstances: In the United Arab Emirates, the Soccer Merchandise Market is heavily influenced by the countrys status as a major hub for international sports tournaments. This has led to a high demand for merchandise from popular teams and players. Additionally, the countrys high income per capita and strong football culture result in a significant market for luxury soccer merchandise. Furthermore, strict regulations on alcohol and dress code also play a role in shaping consumer preferences and purchasing habits within the market.
Underlying macroeconomic factors: The Soccer Merchandise Market within the Sports Market in the United Arab Emirates is heavily impacted by macroeconomic factors such as the countrys strong economic growth, favorable regulatory environment, and high levels of consumer spending. With a thriving tourism industry and a wealthy population, the demand for soccer merchandise is quite high in the UAE. Furthermore, the governments investments in sporting infrastructure and promotion of sports events, including soccer, have also significantly contributed to the growth of the Soccer Merchandise Market. Additionally, the countrys increasing emphasis on diversifying its economy, with a focus on developing the sports sector, is expected to further drive the demand for soccer merchandise in the country.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
