The American Football Ticket Sales Market in United Arab Emirates has shown minimal growth, affected by factors such as limited awareness and availability of online ticket services. This has resulted in slow growth rates within the already niche American Football market, compared to other sports within the country.
Customer preferences: With the rise of e-commerce and digital platforms in United Arab Emirates and the United States, there is a growing trend of consumers preferring to purchase American football tickets online. The convenience and ease of purchasing tickets through online channels, combined with the increasing popularity of digital payment methods, has seen a significant shift away from traditional methods of ticket sales. This trend is further fueled by the rising number of mobile users and the increased focus on personalized, on-demand purchasing experiences.
Trends in the market: In United Arab Emirates, there is a growing trend of American football gaining popularity among the local population. This has led to an increase in ticket sales for American football games, with a particular focus on international matches. In the United States, the trend of hosting American football games in international markets has become significant, with a record number of games being played in various countries. This trend is expected to continue, as it not only promotes the sport globally but also drives ticket sales for American football. Furthermore, the emergence of online ticket sales platforms has made it easier for fans to purchase tickets, leading to a rise in overall ticket sales in this market. Industry stakeholders must continue to monitor and adapt to these trends to cater to the growing demand for American football events.
Local special circumstances: In the United Arab Emirates, the American Football ticket sales market is heavily influenced by the regions high disposable income and love for sports, especially football. The countrys large population of expatriates from countries like the United States, where American football is popular, further boosts its demand. On the other hand, in the United States, the market is driven by strong cultural roots and a strong fan base, leading to high demand for ticket sales, merchandise, and sponsorships. In comparison, the market for American Football in the UAE is still in its nascent stage and is heavily reliant on international matches and events. Additionally, regulatory restrictions on alcohol sales and restricted access to stadiums for women also impact ticket sales in the UAE market.
Underlying macroeconomic factors: The American Football Ticket Sales Market is heavily influenced by macroeconomic factors such as consumer behavior, disposable income, and overall economic stability. In the United Arab Emirates, where the economy relies heavily on oil exports, a decrease in oil prices can significantly impact consumer spending on non-essential items like sports tickets. On the other hand, in the United States, the worlds largest economy, a stable GDP growth and high disposable income have a positive impact on ticket sales. Other economic factors such as unemployment rates and inflation also play a role in determining the purchasing power and willingness of consumers to spend on tickets. Fiscal policies, such as taxation and government subsidies, can also affect market performance. Overall, a strong and stable economy with high consumer confidence is advantageous for the American Football Ticket Sales Market.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
Mon - Fri, 9am - 6pm (EST)
Mon - Fri, 9am - 5pm (SGT)
Mon - Fri, 10:00am - 6:00pm (JST)
Mon - Fri, 9:30am - 5pm (GMT)
Mon - Fri, 9am - 6pm (EST)
