The Soccer Ticket Sales market in Thailand is witnessing slow growth due to various factors such as lack of interest in soccer, limited marketing strategies, and competition from other sports. However, the convenience of purchasing tickets online and increasing consumer awareness about soccer may drive growth in the future.
Customer preferences: As the popularity of soccer continues to grow in Thailand, there has been a noticeable shift in consumer preferences for purchasing soccer tickets. In particular, there has been a rise in demand for online and mobile ticket sales, as well as a growing preference for e-wallet payments. This can be attributed to increasingly tech-savvy consumers and the convenience these digital solutions offer. Additionally, the recent development of a cashless society in Thailand has also played a role in the adoption of these digital ticketing options, further driving the trend towards paperless transactions.
Trends in the market: In Thailand, the Soccer Ticket Sales Market is experiencing a surge in online purchases, with more fans turning to digital platforms to secure tickets for matches. This trend is expected to continue, driven by the convenience and accessibility of online ticketing. Additionally, there is a growing appetite for premium ticket packages, such as VIP and season passes, which offer added benefits and exclusive access. For industry stakeholders, this means investing in online ticketing systems and developing attractive ticket packages to capitalize on the increasing demand for convenience and personalized experiences.
Local special circumstances:
In Thailand, the Soccer Ticket Sales Market is heavily influenced by the countrys strong passion for soccer and its thriving sports culture. The domestic league, Thai Premier League, attracts a large number of dedicated fans, with average attendance rates of over 15,000 per game. Additionally, due to the tropical climate, outdoor sports and events are popular, making soccer a top choice for entertainment. Moreover, government initiatives promoting sports and tourism have led to increased international matches and competitions being held in the country, further driving the demand for soccer tickets.
Underlying macroeconomic factors: The Soccer Ticket Sales Market in Thailand is heavily influenced by macroeconomic factors such as economic growth, consumer spending power, and government policies. As the countrys economy continues to grow at a steady rate, consumers have more disposable income to spend on leisure activities, including soccer matches. Fiscal policies that support sports development and investments in soccer infrastructure also boost ticket sales in the market. Additionally, the rising popularity of soccer in Thailand has attracted more domestic and international sponsors, further driving ticket sales.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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