Baseball Media - Thailand

Thailand

Highlights

Revenue in the Baseball Media market is projected to reach US$2.37m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -1.14%, resulting in a projected market volume of US$2.24m by 2029.
In global comparison, most revenue will be generated United States (US$5.84bn in 2024).
The average revenue per user (ARPU) in the Baseball Media market is projected to amount to US$1.94 in 2024.
In the Baseball Media market, the number of users is expected to amount to 1.2m users by 2029.
User penetration in the Baseball Media market will be at 1.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The baseball media market in Thailand is facing a declining growth rate due to factors such as limited media coverage, lack of funding for professional leagues, and changing consumer preferences. These challenges are hindering the markets potential for growth within the larger Sports market.

Customer preferences: The Baseball Media Market in Thailand has seen a notable shift towards digital and online platforms, as consumers increasingly seek convenient and on-demand access to live game coverage, highlights, and analysis. This trend is fueled by the rise of social media and streaming services, which offer a personalized and interactive experience for fans. Additionally, there is a growing demand for multi-language commentary and content, catering to the countrys diverse fan base. This shift towards digital consumption is also influenced by the increasing availability of high-speed internet and the younger generations preference for mobile and online media.

Trends in the market: In Thailand, there is a growing trend towards live streaming of baseball games, particularly on social media platforms like Facebook and YouTube. This has increased accessibility and convenience for fans, as well as improved engagement with the sport. Moving forward, there is potential for further monetization through sponsorships and advertising on these platforms. Additionally, there is a push towards more localized content and commentary, catering to the Thai audiences specific preferences. This trend has the potential to not only boost the growth of the baseball market, but also enhance the overall interest in sports media consumption in Thailand.

Local special circumstances: In Thailand, the Baseball Media Market is driven by the countrys love for baseball and its growing popularity as a sport. The market has been expanding due to the increasing availability of digital and cable television options, as well as the rise of online streaming services. Additionally, the countrys favourable climate for outdoor sports activities has also contributed to the growth of the Baseball Market within the Sports Market. However, restricted access to high-speed internet and limited English language coverage on local media have posed challenges for reaching a wider audience.

Underlying macroeconomic factors: The growth of the Baseball Media Market within the Sports Market is heavily influenced by macroeconomic factors such as technological advancements, digital adoption, and media regulations. Countries with strong economic growth and a favorable business climate are more likely to see higher levels of investment, leading to a larger market share for baseball media. Additionally, the popularity of baseball in a given country and the demographic of its population can also impact the potential for growth in the market. In contrast, unfavorable economic conditions and strict media regulations can impede the growth of the market in certain regions. Overall, the macroeconomic factors play a vital role in shaping the success and growth potential of the Baseball Media Market within the Sports Market on a global scale.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.