Soccer Merchandise - Thailand

Thailand

Highlights

Revenue in the Soccer Merchandise market is projected to reach US$34.23m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.21%, resulting in a projected market volume of US$38.19m by 2029.
In global comparison, most revenue will be generated United States (US$1.38bn in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to US$18.96 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 2.0m users by 2029.
User penetration in the Soccer Merchandise market will be at 2.5% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In Thailand, the Soccer Merchandise Market has been steadily growing due to factors such as the rising popularity of digital platforms for purchasing soccer merchandise and heightened interest in soccer among consumers. However, this growth is currently hindered by negligible growth rates, possibly impacted by economic factors or limited product diversity.

Customer preferences: As the popularity of soccer continues to rise in Thailand, there has been a noticeable increase in demand for authentic and personalized soccer merchandise. This trend is driven by a strong cultural connection to the sport, with fans seeking to showcase their support for their favorite teams and players. Additionally, there has been a shift towards sustainable and ethical products, as consumers place greater emphasis on responsible consumption and environmental awareness. As a result, many brands are now offering eco-friendly and socially-conscious options to cater to this growing demand.

Trends in the market: In Thailand, the Soccer Merchandise Market is seeing a shift towards more sustainable and eco-friendly products, with an increasing demand for ethically-sourced materials and production processes. This trend is significant as it aligns with the growing global focus on sustainability and ethical consumerism. As a result, industry stakeholders must adapt their practices to cater to this trend, such as sourcing materials from sustainable suppliers and using recyclable packaging. Failure to do so may result in a loss of market share to competitors who are able to meet the demands of socially-conscious consumers.

Local special circumstances: In Thailand, the Soccer Merchandise Market is heavily influenced by the countrys strong passion for soccer and its vibrant local culture. The tropical climate also plays a role, with demand for lightweight and breathable clothing and accessories. Additionally, the Thai governments policies promoting tourism have contributed to the growth of the market, as visitors often purchase soccer merchandise as souvenirs. This unique combination of factors sets the Thai Soccer Merchandise Market apart from others in the region, driving consumer behavior and shaping market trends.

Underlying macroeconomic factors: The growth of the Soccer Merchandise Market in Thailand is affected by macroeconomic factors such as the countrys economic performance, consumer spending habits, and government policies. A strong and stable economy promotes higher levels of disposable income, leading to increased spending on soccer merchandise. Furthermore, favorable government policies that support sporting events and investments in sports infrastructure contribute to the growth of the Soccer Market within the Thai Sports Market. On the other hand, economic downturns and regulatory challenges can hinder market growth. Overall, the increasing popularity of soccer in Thailand, as well as the countrys growing economy, are expected to drive the demand for soccer merchandise in the coming years.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.