Cricket - Thailand

Thailand

Highlights

Revenue in the Cricket market is projected to reach US$370.60k in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.31%, resulting in a projected market volume of US$395.50k by 2029.
In global comparison, most revenue will be generated India (US$2.27bn in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to US$0.41 in 2024.
In the Cricket market, the number of users is expected to amount to 948.6k users by 2029.
User penetration in the Cricket market will be at 1.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

In recent years, the Cricket market in Thailand has seen minimal growth due to a combination of factors. The decline in popularity of the sport and the rise of other industries may have impacted the markets growth rate. Additionally, the limited access to affordable media coverage and rising competition from alternative entertainment options have also played a role. However, with the potential for increased investment and promotion of the sport, the Cricket market may see a resurgence in the coming years.

Customer preferences: With the rise of social media and the increasing popularity of sports influencers, consumers are gravitating towards more personalized and interactive experiences with their favorite sport, including cricket. This has led to a surge in demand for virtual coaching and training sessions, as well as online streaming of matches and highlights. Additionally, there has been a noticeable shift towards more eco-friendly and sustainable products, such as organic cotton cricket apparel, showing a growing awareness of environmental impact and ethical consumption among consumers in the cricket market.

Trends in the market: The Cricket Market in Thailand has seen a significant increase in popularity, with more people engaging in the sport and attending matches. This trend has been driven by the success of the Thailand National Cricket Team, which has garnered attention and support from fans. Additionally, there has been a growing interest in recreational cricket leagues, especially among younger generations. This trend is expected to continue as the sport becomes more accessible and visible, with implications for industry stakeholders such as equipment manufacturers and event organizers. It also presents opportunities for market growth, as companies can tap into this emerging market by providing training programs and organizing local tournaments.

Local special circumstances: In Thailand, the Cricket Market is relatively small compared to other markets in the Sports Market. This can be attributed to the fact that cricket is not a popular sport in Thailand, unlike sports such as football and muay thai. However, cricket has been gaining traction in recent years with the increase in local cricket leagues and the participation of young athletes in national and international tournaments. This growth can be attributed to the strong presence of Indian and Pakistani expatriate communities in Thailand. Their passion for cricket has helped cultivate a niche market for the sport within the country. Additionally, the Thai government has shown support for the development of cricket, providing facilities and infrastructure for the sport. These unique factors have driven the growth of cricket in Thailands Sports market and will continue to shape its future trajectory.

Underlying macroeconomic factors: The growth of the Cricket Market within the Sports Market in Thailand is heavily influenced by macroeconomic factors. The countrys economic health, fiscal policies, and global economic trends all play a significant role in shaping the performance of the market. Factors such as GDP growth, inflation rates, and exchange rates can all impact consumer spending and confidence, which in turn affects the demand for sports and related activities. Additionally, government policies and initiatives, such as investments in sports infrastructure and tourism promotions, can also have a direct impact on the development of the cricket market. Moreover, the growth of the global Sports market, particularly in countries like India and Australia, can also have a ripple effect on the demand for cricket and related products and services in Thailand. Overall, the macroeconomic landscape of Thailand and its position in the global economy are crucial factors to consider when analyzing the Cricket Market within the Sports Market in this country.

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.