American Football Merchandise - Thailand

Thailand

Highlights

Revenue in the American Football Merchandise market is projected to reach US$1.18m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.11%, resulting in a projected market volume of US$1.58m by 2029.
In global comparison, most revenue will be generated United States (US$6.77bn in 2024).
The average revenue per user (ARPU) in the American Football Merchandise market is projected to amount to US$7.29 in 2024.
In the American Football Merchandise market, the number of users is expected to amount to 215.0k users by 2029.
User penetration in the American Football Merchandise market will be at 0.2% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football Merchandise market is currently experiencing minimal growth in Thailand, as it is impacted by various factors such as limited consumer awareness and the preference for traditional merchandise options. Despite this, the market is expected to gradually grow with the increasing popularity of American football within the Sports market in Thailand.

Customer preferences: As American football gains popularity in Thailand, there has been a noticeable increase in demand for American football merchandise. This trend is driven by the growing interest in American football among Thai consumers, who are looking to incorporate this sport into their lifestyle. Furthermore, the rise of social media and online shopping has allowed for easier access to American football merchandise, making it more appealing to the younger generation of fans. Additionally, the growing influence of American culture in Thailand has also contributed to the demand for American football merchandise as a form of cultural expression and identity.

Trends in the market: The American Football Merchandise Market is thriving in Thailand, with an increasing number of local retailers and e-commerce platforms offering a wide range of football merchandise, such as jerseys, hats, and accessories. In the global American Football Market, there is a growing trend of fan engagement through digital platforms, such as social media and mobile apps, offering exclusive content and experiences. This trend is significant as it allows fans to connect with their favorite teams and players anytime and anywhere, increasing global reach and revenue opportunities. Industry stakeholders must tap into this trend to enhance their marketing and sales strategies and cater to the growing demand for digital fan experiences.

Local special circumstances: In Thailand, the American Football Merchandise Market is hindered by the lack of popularity and interest in American football compared to other sports such as soccer and Muay Thai. However, there is a growing niche market of expat communities and young Thais who are passionate about the sport and are driving the demand for American football merchandise. In addition, strict regulations on foreign ownership and import restrictions contribute to the limited availability and variety of American football merchandise in the country. This creates a unique market dynamic, where the demand for American football merchandise is driven by a niche audience and limited supply.

Underlying macroeconomic factors: The American Football Merchandise Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending, GDP, and government policies. As the Thai economy continues to grow and consumers have more disposable income, there has been a rise in demand for American football merchandise. Additionally, favorable government policies, such as tax incentives for sports companies and investments in infrastructure, have also contributed to the growth of the market. Furthermore, the popularity of American football in the country has been driven by global trends, with more international games being broadcasted and the increasing presence of American football in popular culture. These factors, combined with a strong economy and supportive government policies, indicate a positive outlook for the American Football Merchandise Market in Thailand.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.