Market Insights Advertising & Media Sports Baseball

Baseball Ticket Sales - Thailand

Thailand

Revenue in the Baseball Ticket Sales market is projected to reach US$3.82m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.57%, resulting in a projected market volume of US$4.13m by 2029.
In global comparison, most revenue will be generated in the United States (US$2,875.00m in 2024).
The average revenue per user (ARPU) in the Baseball Ticket Sales market is projected to amount to US$3.30 in 2024.
In the Baseball Ticket Sales market, the number of users is expected to amount to 1.2m users by 2029.
User penetration in the Baseball Ticket Sales market will be at 1.6% in 2024.

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Analyst Opinion

The Baseball Ticket Sales market in Thailand has seen minimal growth due to a lack of interest and awareness among the general population. The slow growth rate can also be attributed to the limited digital adoption and reliance on traditional sales methods. Other factors impacting the growth include the popularity of other sports in the country and the overall economic climate.

Customer preferences: There has been a noticeable rise in demand for personalized and immersive experiences at baseball games, leading to an increase in sales of premium tickets and VIP packages. This trend is driven by a growing middle class in Thailand, who value unique and memorable experiences. Additionally, there has been a shift towards incorporating traditional Thai elements into baseball games, such as food and music, appealing to the cultural preferences of the local population. As a result, baseball ticket sales are not just driven by the love for the sport, but also by the desire for a diverse and culturally-rich entertainment experience.

Trends in the market: In the Thailand market, there is a growing trend of using technology in baseball ticket sales. With the rising popularity of e-commerce, more ticketing platforms are emerging to cater to the demand for convenience and efficiency. This trend is expected to continue and evolve, as seen in other industries. With the potential for personalized ticketing experiences and advanced analytics, stakeholders in the baseball market must adapt to stay competitive. This trend also presents opportunities for data-driven marketing and targeted promotions, potentially driving higher ticket sales and revenue.

Local special circumstances: In Thailand, the Baseball Ticket Sales Market within the Sports Market is affected by the countrys strong affinity towards their national sport, Muay Thai. This has led to stiff competition for consumer attention and spending in the Sports market, resulting in limited growth for the Baseball Market. Additionally, the large expat community in Thailand has a strong preference for other popular sports, such as football and basketball, further hindering demand for baseball tickets. These local factors dictate the unique dynamics of the Baseball Ticket Sales Market in Thailand, making it a challenging market to penetrate and thrive in.

Underlying macroeconomic factors: Economic growth and stability in Thailand are key macroeconomic factors influencing the Baseball Ticket Sales Market within the Sports Market. The countrys strong GDP growth, favorable exchange rates, and increasing disposable income have a positive impact on fan spending and purchasing power. Additionally, government efforts to promote sports and invest in sports stadiums and facilities have also boosted the baseball market. However, political instability and economic slowdown could potentially hinder the growth of this market. Moreover, the growing popularity of other sports such as football could also affect the demand for baseball tickets.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.