American Football Media - Thailand

Thailand

Highlights

Revenue in the American Football Media market is projected to reach US$2.08m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.95%, resulting in a projected market volume of US$1.99m by 2029.
In global comparison, most revenue will be generated United States (US$15.48bn in 2024).
The average revenue per user (ARPU) in the American Football Media market is projected to amount to US$4.30 in 2024.
In the American Football Media market, the number of users is expected to amount to 493.5k users by 2029.
User penetration in the American Football Media market will be at 0.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The American Football media market in Thailand is facing slow growth due to limited interest and funding. Despite efforts to promote, the market struggles to break through decisive barriers impeding growth. Factors such as low fanship, high costs, and limited coverage causes stagnant growth, making it challenging to attract new audiences.

Customer preferences: The increasing popularity of fantasy football leagues in both Thailand and the United States has led to a surge in demand for sports media coverage and analysis. This trend is driven by the growing interest in American football and the desire for fans to engage in the sport beyond just watching games. Additionally, the rise of social media and digital platforms has further amplified the reach and impact of American football media, allowing for more interactive and personalized experiences for consumers. As such, we can expect continued growth in the American football media market as fans continue to seek out new and innovative ways to engage with their favorite sport.

Trends in the market: In Thailand, there is a rising demand for American football media, with more fans turning to online platforms to access live games and highlights. In the US, the American football market is seeing an increase in online streaming services, with major networks offering exclusive content on digital platforms. This trend is likely to continue, as it allows fans to access content wherever and whenever they want. For industry stakeholders, this presents opportunities for revenue growth through monetization of streaming services and sponsorship deals. However, it also poses a challenge for traditional TV networks, as they may face a decline in viewership. In order to remain competitive, they may need to adapt and offer unique, interactive viewing experiences.

Local special circumstances: In Thailand, the American Football Media Market is still in its nascent stage, owing to the countrys strong association with traditional sports like Muay Thai and football. Likewise, the American Football Market within the Sports Market is facing competition from popular local sports. However, with the rise of streaming services and increased consumer purchasing power, the market is slowly gaining momentum. On the other hand, in the United States, the American Football Media Market is highly developed and saturated, with a large fan base and strong financial backing. This has driven the market to innovate and adapt to changing consumer preferences, resulting in advanced broadcasting technologies and fan engagement initiatives.

Underlying macroeconomic factors: The American Football Media Market within the Sports Market is impacted by macroeconomic factors such as overall economic trends, government policies, and financial indicators. The strong economic growth and increasing disposable income in Thailand are driving the demand for American football media content. In contrast, the American Football Market in the United States is influenced by factors such as media rights deals, sponsorship and advertising revenue, and consumer spending on sports entertainment. Additionally, the increasing popularity of American football in international markets also contributes to the growth of the American Football Media Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.