Basketball Media - Thailand

Thailand

Highlights

Revenue in the Basketball Media market is projected to reach US$7.33m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -6.08%, resulting in a projected market volume of US$5.36m by 2029.
In global comparison, most revenue will be generated United States (US$5.92bn in 2024).
The average revenue per user (ARPU) in the Basketball Media market is projected to amount to US$5.89 in 2024.
In the Basketball Media market, the number of users is expected to amount to 1.3m users by 2029.
User penetration in the Basketball Media market will be at 1.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Basketball Media Market in Thailand is experiencing slight growth, impacted by factors such as the rising popularity of online streaming, growing interest in sports media coverage, and the convenience of accessing basketball news and updates on digital platforms. However, the overall growth rate remains negligible due to limited investment opportunities and the dominance of traditional media channels in reaching basketball fans.

Customer preferences: As more people in Thailand become health-conscious, there has been a rise in demand for digital sports content and online streaming platforms. With the increasing popularity of basketball in the country, consumers are now seeking convenient ways to access live games and highlights. Moreover, the younger demographics are turning towards social media for sports news and updates, creating opportunities for digital marketing and influencer partnerships within the Basketball Media Market of the Basketball Market in Thailand.

Trends in the market: In Thailand, the Basketball Media Market within the Sports Market is seeing a rise in the use of social media for promoting basketball events and engaging with fans. This trend is expected to continue as more and more fans turn to social media for real-time updates and interactions with their favorite players and teams. Additionally, there is a growing interest in streaming services for live games and highlights, providing more accessibility and convenience for fans. This shift towards digital platforms not only improves the viewing experience but also opens up new revenue streams for industry stakeholders, such as sponsorship deals and advertising opportunities. Furthermore, with the increasing popularity of basketball in Thailand, there is a potential for the market to expand and attract larger investments, further driving growth and innovation in the Basketball Media Market.

Local special circumstances: In Thailand, the Basketball Media Market is heavily influenced by the countrys love for basketball and its strong connection to the sports national team. Basketball is often seen as a symbol of national pride and unity, resulting in a dedicated fan base and a high demand for media coverage. Additionally, the governments regulation of the media landscape plays a significant role in shaping the market, with strict guidelines and limitations on foreign ownership and content. The unique combination of cultural and regulatory factors in Thailand sets it apart from other markets and ultimately impacts the growth and development of the Basketball Media Market within the larger Sports Market.

Underlying macroeconomic factors: In Thailand, the Basketball Media Market is strongly influenced by macroeconomic factors such as the countrys economic stability and growth, government policies and regulations, and investment in the sports industry. The stability of the Thai economy and the increasing consumer spending power have resulted in a growing interest and demand for basketball media, especially among the younger population. Moreover, the Thai governments efforts to promote and support the sports industry have led to the development of modern sports facilities and the hosting of international basketball events, further contributing to the growth of the market. Additionally, as Thailand continues to advance in technology and digitalization, there is a rising trend towards online streaming and e-sports in the country, further driving the growth of the Basketball Media Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.