Baseball Merchandise - Thailand

Thailand

Highlights

Revenue in the Baseball Merchandise market is projected to reach US$1.68m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.45%, resulting in a projected market volume of US$1.89m by 2029.
In global comparison, most revenue will be generated United States (US$1.25bn in 2024).
The average revenue per user (ARPU) in the Baseball Merchandise market is projected to amount to US$3.48 in 2024.
In the Baseball Merchandise market, the number of users is expected to amount to 541.7k users by 2029.
User penetration in the Baseball Merchandise market will be at 0.7% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Baseball Merchandise Market in Thailand has seen limited growth due to the growing popularity of digital technologies in the Sports Market. The negligible growth rate is impacted by a lack of consumer awareness and limited availability of online services.

Customer preferences: As the popularity of baseball continues to grow in Thailand, an emerging trend in the Baseball Merchandise Market is the demand for authentic and personalized merchandise. With a growing appreciation for the sport and its players, consumers are seeking unique and high-quality products that showcase their passion for baseball. Additionally, the rise of social media and influencer marketing has also had a significant impact on consumer preferences, as fans are now looking for merchandise that aligns with their lifestyle and personal branding. This shift towards customized and exclusive merchandise is driven by the desire for individuality and self-expression within the baseball community.

Trends in the market: In Thailand, the Baseball Merchandise market is experiencing a surge in popularity due to the growing interest in baseball, especially among the younger generation. This trend can be attributed to the rise of international events and competitions, as well as the availability of streaming services for international games. With the increasing demand for baseball merchandise, there has been a growing trend towards incorporating traditional Thai designs and motifs into baseball merchandise, making it a unique and sought-after product in the market. This trend not only adds cultural value to the merchandise but also provides opportunities for local designers and businesses. As the popularity of baseball continues to rise in Thailand, the Baseball Merchandise market is expected to see significant growth, making it an attractive market for industry stakeholders to invest in.

Local special circumstances: In Thailand, the Baseball Merchandise Market is heavily influenced by the countrys love for sports and its strong baseball culture. This is evident in the popularity of local baseball teams and the demand for merchandise featuring these teams. Additionally, Thailands growing economy and increasing disposable income have led to a rise in the demand for high-quality and authentic baseball products. Moreover, the countrys geographical location and its close proximity to other Asian markets also play a significant role in the availability and diversity of baseball merchandise in Thailand. These factors make the Thai Baseball Merchandise Market unique and a potential hub for the baseball market in the region.

Underlying macroeconomic factors: The Baseball Merchandise Market of the Baseball Market within the Sports Market in Thailand is heavily influenced by the countrys economic health and stability, as well as global economic trends. The strength of Thailands economy and stable political environment contributes to the growth of the market, as the countrys consumer confidence and spending power increases. Additionally, fiscal policies such as tax breaks and incentives for local manufacturers and retailers play a role in promoting growth in the Baseball Merchandise Market. Furthermore, Thailands growing middle class and increasing interest in Western sports, such as baseball, have contributed to the demand for baseball merchandise, driving the growth of the market in recent years.

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.