The American Football Ticket Sales Market in Thailand is witnessing minimal growth due to factors such as declining interest in American football among consumers, high ticket prices and limited availability of televised games. This stagnant growth is in stark contrast to the overall growth trajectory of the Sports market in the country.
Customer preferences: Consumers in Thailand are showing a growing interest in American football, driven by an increasing exposure to sports through social media and international events. This has led to a rise in ticket sales for the American Football Market, with fans seeking immersive experiences through live games. Additionally, the popularity of tailgating and pre-game events has increased as consumers look for a complete sports experience. This trend is reflective of the evolving lifestyle of younger generations in Thailand, who prioritize experiences over material possessions.
Trends in the market: In Thailand, the American Football market is becoming increasingly popular, with a rise in ticket sales for games featuring both local and international teams. This trend is indicative of the growing interest in American Football within the country, as well as the increasing globalization of the sport. As more fans flock to these events, there is also a notable increase in merchandise and sponsorship sales, providing significant revenue opportunities for teams and organizations in the industry. This trend is expected to continue as American Football continues to gain traction in Thailand, presenting potential benefits for stakeholders in the market.
Local special circumstances:
In Thailand, the American Football Ticket Sales Market faces challenges due to the countrys strong preference for traditional sports such as Muay Thai and football. This cultural influence may result in lower demand for American football tickets and difficulty in establishing a fan base. Additionally, the countrys strict laws on foreign ownership may hinder the growth of American football in Thailand, limiting investment opportunities in the market. Moreover, the hot and humid climate in Thailand may affect game attendance and revenue during certain seasons, posing a unique challenge for the American football market in the country.
Underlying macroeconomic factors: The American Football Ticket Sales Market is primarily influenced by macroeconomic factors such as consumer spending, economic growth, and government policies. Countries with a strong economy and higher disposable income tend to have a higher demand for American football tickets, leading to higher sales. Additionally, government policies, such as tax breaks and subsidies for sports events, can have a significant impact on ticket sales. Furthermore, global economic trends, such as fluctuations in exchange rates and GDP growth, can also affect the purchasing power of consumers and ultimately impact the American Football Ticket Sales Market.
Data coverage:
The data encompasses B2C revenues. Figures are based on ticket spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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