Soccer Media - Thailand

Thailand

Highlights

Revenue in the Soccer Media market is projected to reach US$20.03m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.90%, resulting in a projected market volume of US$24.25m by 2029.
In global comparison, most revenue will be generated United Kingdom (US$7.84bn in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to US$6.46 in 2024.
In the Soccer Media market, the number of users is expected to amount to 3.5m users by 2029.
User penetration in the Soccer Media market will be at 4.3% in 2024.

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Soccer Media Market in Thailand has seen a slight increase in growth, driven by factors such as the growing popularity of digital media and the increasing interest in soccer among consumers. The minimal growth rate may be due to the saturation of the Sports market and competition from other forms of entertainment.

Customer preferences: Consumers in Thailand are increasingly turning to online platforms for their soccer media consumption, with a growing preference for streaming services and digital content. This trend is driven by the widespread availability of high-speed internet and a younger, tech-savvy demographic. Additionally, there is a growing interest in international leagues and tournaments, with fans seeking out diverse perspectives and commentary from global sources. Furthermore, the rise of social media has also led to a surge in user-generated content, as fans engage in online discussions and share their own content, creating a more interactive and inclusive media landscape.

Trends in the market: In Thailand, there is a growing demand for online streaming services to watch soccer matches, with more viewers turning to digital platforms for their soccer media needs. This trend is expected to continue as internet and smartphone usage increases in the country. As a result, industry stakeholders are increasingly focusing on developing and improving digital streaming capabilities and enhancing user experience. This could also lead to potential partnerships between local soccer leagues and online streaming platforms, creating new revenue streams for the industry. Furthermore, this trend is expected to have a ripple effect on other areas of the Sports market, such as e-commerce and advertising, as digital platforms become the primary source for soccer content consumption.

Local special circumstances: In Thailand, the Soccer Media Market is heavily influenced by the countrys love for the sport and its growing technological advancements. With a strong soccer culture, fans are highly engaged and receptive to digital and social media platforms for consuming soccer content. Additionally, the governments promotion of the digital economy has contributed to a rise in online streaming and subscription services for live soccer matches. Furthermore, the favorable regulatory environment for foreign investments has allowed global media companies to enter the market and expand their presence, leading to intensified competition and innovation in the Soccer Media Market.

Underlying macroeconomic factors: The Soccer Media Market in Thailand is heavily influenced by macroeconomic factors, with the countrys economy closely tied to the global market trends. The Thai governments pro-investment policies, coupled with the increasing digitalization of the media industry, have led to a growing demand for soccer content. Moreover, Thailands strong economic growth and stable political climate have attracted significant foreign investments, boosting the overall health of the soccer market. Additionally, the rise in disposable income and the growing middle class population in Thailand have contributed to the increasing popularity and consumption of soccer media, making it a lucrative market for key players in the sports industry. These macroeconomic factors position Thailand as a promising market for growth and expansion in the Soccer Media Market.

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.