The Cricket Media market in Thailand is experiencing minimal decline in its growth rate due to various factors such as rising competition, changing consumer preferences, and limited technological advancements. Despite this, the market remains profitable with a loyal fanbase and increasing interest in digital platforms for sports coverage.
Customer preferences: With the rising popularity of social media and digital platforms, the Cricket Media Market of the Cricket Market within the Sports Market in Thailand is experiencing a shift towards online content consumption. Consumers are now looking for instant access to live scores, updates, and highlights through streaming services and mobile apps. This trend is driven by the increasing reliance on smartphones and the convenience of accessing content on-the-go. Additionally, there is a growing demand for interactive and personalized content, reflecting the younger demographics preferences for immersive experiences. As a result, media companies are investing in creating engaging, digital-first content to cater to this evolving consumer behavior.
Trends in the market:
In Thailand, the Cricket Media Market is rapidly expanding, driven by the rising popularity of the sport. With the increasing demand for cricket content, there has been a significant growth in digital platforms offering live streaming and highlights of matches. Additionally, there is a notable trend of social media influencers and bloggers creating cricket-related content, leveraging their large followings for promotional purposes. This shift towards digital media has allowed for a wider reach and engagement with younger audiences. As the trend continues, it presents plenty of opportunities for industry stakeholders to tap into this new market and for traditional media outlets to adapt their strategies to remain competitive.
Local special circumstances: In Thailand, cricket may not be as popular as other sports such as soccer or Muay Thai, but the country has a strong and dedicated fan base for the game. The local media market reflects this passion, with dedicated coverage of local and international cricket matches. With tourism being a major industry in Thailand, the Cricket Media Market also caters to the large number of tourists from cricket-playing nations who are interested in following the sport during their travels. Additionally, the countrys predominantly Buddhist culture and peaceful way of life contribute to the relaxed and friendly atmosphere surrounding the Cricket Media Market in Thailand.
Underlying macroeconomic factors: The Cricket Media Market in Thailand is heavily impacted by macroeconomic factors such as economic growth, government policies, and investment in the sports industry. The countrys strong economic growth and stable fiscal policies have created a favorable environment for the growth of the Cricket Market within the Sports Market. Additionally, the governments support for sports and investment in sports infrastructure have led to the increased popularity of cricket, ultimately driving the demand for media coverage and content. Furthermore, global trends such as the increasing adoption of digital media and technological advancements have also contributed to the growth of the Cricket Media Market in Thailand.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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Mon - Fri, 9am - 6pm (EST)
