The Soccer Merchandise Market in Egypt is experiencing negligible growth, influenced by factors like low consumer awareness, limited availability of merch, and lack of online options. These challenges hinder the markets growth within the Sports Market.
Customer preferences: Increased participation of women in soccer has resulted in a growing demand for female-specific soccer merchandise, such as jerseys, shorts, and shoes. This trend is driven by the rising popularity of womens soccer and the growing representation of female athletes in the sport. Additionally, there is a growing awareness of gender equality and the promotion of womens sports, leading to a shift in consumer preferences towards products tailored for women. This presents an opportunity for companies to expand their product offerings and cater to a previously untapped market segment.
Trends in the market: In Egypt, the Soccer Merchandise Market within the Sports Market is experiencing a surge in online sales, as more consumers turn to e-commerce platforms for their purchases. This trend is expected to continue as internet penetration in the country increases and e-commerce platforms become more advanced. This shift from traditional brick-and-mortar stores to online channels presents both challenges and opportunities for industry players. On one hand, it allows for a wider reach and potential for increased sales. On the other hand, it also means increased competition and the need to deliver a seamless online shopping experience to stand out in the market. This trend also has implications for suppliers, as they will have to adapt their distribution channels to accommodate the changing market dynamics.
Local special circumstances: In Egypt, the Soccer Merchandise Market is heavily influenced by the countrys strong passion and love for soccer. This results in a high demand for authentic and licensed merchandise, as well as locally made products that showcase their national pride. Additionally, the market is also affected by the countrys unstable political climate, which can impact consumer behavior and purchasing power. In terms of regulations, the government has strict import/export policies, making it challenging for international brands to enter the market, creating opportunities for local businesses to thrive. This unique mix of cultural and regulatory factors creates a distinctive market environment for the Soccer Merchandise Market in Egypt, setting it apart from other markets in the global Soccer Market.
Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market is heavily influenced by macroeconomic factors such as consumer spending power, exchange rates, and trade policies. A stable national economy, with favorable exchange rates and consumer confidence, tends to lead to higher demand for soccer merchandise. On the other hand, changes in fiscal policies and international trade agreements can impact the cost and availability of imported merchandise, which can also affect the market performance. Additionally, global economic trends, such as shifts in consumer preferences and purchasing behaviors, can also influence the demand for soccer merchandise and the overall competitiveness of the market.
Data coverage:
The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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