The Soccer Media Market in Egypt is facing a negligible decline in growth rate, influenced by factors such as limited accessibility to digital platforms, lower awareness among consumers, and lack of convenient online services. This has hindered the markets potential for significant expansion within the overall Sports Market in the country.
Customer preferences: As the popularity of soccer continues to grow in Egypt, the Soccer Media Market is also experiencing a significant shift towards digital consumption. This can be attributed to an increase in internet penetration and the availability of affordable mobile devices. Moreover, the younger demographic is driving this trend, with their preference for on-demand and personalized content. This has led to a rise in digital platforms and apps providing live streaming of soccer matches and exclusive content from popular teams and players. As the country continues to witness a rise in youth population and internet adoption, the Soccer Media Market is likely to see a further increase in digital consumption.
Trends in the market: In Egypt, the Soccer Media Market is seeing an increase in online streaming and broadcasting of soccer games, with more fans turning to digital platforms for access to live matches. This trend is significant as it allows for greater reach and accessibility for fans, leading to potential growth in viewership and advertising revenue. Additionally, the use of social media and influencer marketing in promoting soccer events is becoming more prevalent, providing an opportunity for industry stakeholders to tap into a larger audience and engage with fans in a more interactive manner.
Local special circumstances: In Egypt, the Soccer Media Market is heavily influenced by the countrys deep passion and love for soccer. With a rich soccer history and a large fan base, the market is driven by high levels of engagement and demand for content, particularly during major soccer tournaments. Additionally, the countrys government heavily invests in its national team and soccer infrastructure, creating a highly competitive and lucrative market for media rights and sponsorship deals.
Underlying macroeconomic factors:
The Soccer Media Market within the Soccer Market of the Sports Market is heavily impacted by macroeconomic factors, with global economic trends and national economic health playing a crucial role in the markets performance. Fiscal policies and other relevant financial indicators also influence the market, as they can accelerate or hinder growth opportunities. For instance, countries with favorable economic conditions and strong government support for the sports industry are likely to experience higher growth in the Soccer Media Market. On the other hand, regions with economic challenges and limited spending on sports may face slower market growth. Furthermore, the increasing popularity of soccer worldwide and the rise of digital media platforms have created a highly competitive landscape, requiring continuous investment and innovation to maintain market share. Emerging economies with a growing middle class population are also becoming major players in the Soccer Media Market, driven by rising disposable incomes and a growing fan base for the sport.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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