The Soccer market in Egypt has been expanding slowly, with a negligible growth rate. This can be attributed to factors such as limited reach of Soccer media, insufficient merchandise production, and high ticket prices. Despite rising interest in the sport, the lack of infrastructure and funding continues to hinder its growth.
Customer preferences: With the rise of social media and the influence of international leagues, Egyptian soccer fans are becoming more cosmopolitan and following teams and players from other countries. This trend is also reflected in the increased demand for international soccer merchandise, as well as a growing interest in attending sporting events abroad. Furthermore, there is a notable shift towards digital consumption of soccer content, with the younger generation preferring to stream matches and access updates online rather than through traditional media channels. This is further fueled by the convenience and flexibility of digital platforms, allowing fans to engage with their favorite teams and players at their own convenience.
Trends in the market: In Egypt, there is a significant trend towards greater investment in soccer development, with a focus on youth academies and improved infrastructure. This trajectory is fueled by the countrys growing interest in soccer, and the potential for the Egyptian national team to qualify for major international tournaments. This trend is significant for industry stakeholders as it opens up opportunities for partnerships, sponsorships, and marketing campaigns centered around the sport. Additionally, it could lead to a more competitive domestic league and increased interest from international clubs and players. The implications of this trend could include a boost in revenue for soccer clubs and organizations, as well as the potential for the development of new soccer-related businesses and services.
Local special circumstances: In Egypt, the Soccer Market within the Sports Market is heavily influenced by the countrys strong passion for the sport, with a large and dedicated fan base. This has led to a highly competitive and thriving market, with intense rivalries between local clubs and a constant demand for high-quality players and coaches. Additionally, the countrys unique geopolitical location, situated between Africa and the Middle East, has resulted in a blending of local and international influences in the market, making it a dynamic and diverse ecosystem. Furthermore, the rising popularity of digital media and social networking has allowed for greater fan engagement and boosted the markets growth, creating opportunities for new and innovative business models to emerge.
Underlying macroeconomic factors: The soccer market in Egypt is heavily influenced by macroeconomic factors such as inflation, government spending on sports infrastructure, and the overall economic stability of the country. Egypt has experienced high levels of inflation in recent years, which has affected the purchasing power of consumers and their spending on non-essential goods like sports merchandise and tickets to live games. Additionally, the governments investments in sports infrastructure, such as stadiums and training facilities, have improved the overall quality and accessibility of the soccer market. However, continued political instability and economic challenges in Egypt have also posed challenges for the growth of the soccer market, as they impact consumer confidence and their willingness to spend on sports-related activities. Moreover, the countrys overall economic health and fiscal policies greatly influence the disposable income and spending habits of consumers, which ultimately impact the performance of the soccer market.
Data coverage:
The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.Modeling approach / Market size:
Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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