The Cricket Media Market in Egypt is facing a subdued decline in growth, influenced by factors like low consumer interest in digital services and limited access to technology. Despite this, the market is still expected to make gradual progress in the coming years due to increasing awareness about cricket in the region and the convenience of online services.
Customer preferences: The Cricket Media Market in Egypt has seen a significant increase in online and digital consumption of sports content. With the rise of social media and streaming platforms, consumers are turning to these channels for live match updates, highlights, and interviews. This trend reflects a shift towards convenience and accessibility, as well as a growing interest in on-the-go sports coverage. Additionally, the rise of mobile internet and affordable data plans has made it easier for individuals from all demographics to access cricket content on their preferred devices, leading to a diversification of the audience and a broader reach for the sport.
Trends in the market: In Egypt, the Cricket Media Market is experiencing a surge in social media usage, as fans turn to platforms like Facebook and Twitter for news and updates on their favorite teams and players. This trend is expected to continue, with more emphasis on digital advertising and sponsorships in the cricket industry. In the global market, there is a growing trend of streaming live cricket matches on digital platforms, leading to increased revenue opportunities for media companies. In addition, there is a rising demand for mobile-friendly content and personalized viewing experiences, signaling the need for investment in digital infrastructure and content curation. These trends have significant implications for industry stakeholders, including broadcasters, advertisers, and digital media companies, who will need to adapt to the changing landscape and leverage technology to stay relevant and competitive in the market.
Local special circumstances:
In Egypt, the Cricket Media Market is heavily influenced by the countrys love for sports and its diverse media landscape. Cricket, being a popular sport in the Middle East, has a strong following in Egypt, with passionate fans and a growing pool of talented players. This has led to the emergence of numerous digital platforms, such as live streaming services and mobile apps, catering to the demands of the cricket-crazy population. Furthermore, the governments support for sports in the country has also led to the growth of the Cricket Media Market. However, strict media regulations and censorship laws pose challenges for media companies, affecting their content and revenue opportunities. These unique local factors in Egypt play a crucial role in shaping the dynamics of the Cricket Media Market in the Sports Market.
Underlying macroeconomic factors: The growth of the Cricket Media Market is heavily influenced by macroeconomic factors such as the overall economic health of Egypt, global economic trends, and government fiscal policies. The countrys strong economic growth and increasing investment in sports infrastructure have created a conducive environment for the development of the Cricket Market within the larger Sports Market. Additionally, the growing popularity of cricket in Egypt, coupled with a growing young population, presents a huge potential for the growth of this market. Furthermore, the governments focus on promoting sports as a means of national and economic development is expected to further drive the growth of the Cricket Media Market in the country.
Data coverage:
The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.Modeling approach / Market size:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.Additional notes:
The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.
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